Tag Archives: book marketing

I’ve seen versions of this debate raging around the internet for several years. The short version goes like this: 1) Lightning source produces better quality books 2) Lightning source offers more professionalism and the right kind of discounts therefore 3) Even though it’s more expensive and a pain in the ass, you should go with LS instead of Createspace because …

One of the most powerful ways to promote your book is to offer it for free for a limited time. Why? You need to remove all resistance separating your book from your readers – including a price tag. Not forever, but enough to get a ton of downloads and some thoughtful reviews, which will help sell the book. But here’s …

I just read a post from Chris G. about his success with blogging and online business, where he says it’s mostly a matter of relationships, not specific technologies, tricks, etc. Then I got an email from an author who’s on the lookout for new ways to market books. Perhaps the combination of the two may have prompted me to speak …

When I finished my first book, I set up a contest and giveaway to entice book reviews. Then I created an email list of about 1000 blogs I thought might be interested, and emailed them all about it. I asked them to pass on the good news to their readers. I later found out that I may have done more …

As an Indie Author, I’ve been following video marketing expert Mike Koenigs for a few years now. Today I was watching a video for his new product, “Author Marketing Expert Machines.” I’m not an affiliate, so don’t worry I won’t be pressuring you to buy anything, but the good news is that Mike’s free video does an excellent job of …

In about an hour it will be 12:12, 12-12-12.  With the end of the year looming, this seems like a good time to begin an annual evaluation process about the things you did right in 2012, and what you want to work on in 2013. Don’t put it off – there’s little time for reflection in the runup before Christmas …

Like many self publishing authors, when I was getting my first book ready to birth into the world, I realized that I had no platform, no support and very little marketing ability. How could I get people to find my book, like it and buy it? What tools could I use to self-publish – should I use Lulu, Createspace, Lightning …

Book sales may seem like a mysterious void of uncertainty, but the truth is most authors fail for very predictable reasons. Luckily, if you’re doing these things wrong, they’re (mostly) easy to fix. 1) You have no reviews. Are you driving people to buy from an amazon page with no reviews on it? Good luck – reviews sell books. You …

What if I told you I could help you sell %500 more books in less than a month; that I had personal media ties; that I could get you top exposure everywhere and keep the momentum going to sell thousands of books for years to come? Obviously, such an opportunity wouldn’t come cheap. If I said I can do all …

How to advertise your book and why you should. There’s a self-published book being advertised on Facebook called “Replenish the Earth”. The cover is ho-hum. The first time I saw it I smirked, thinking the author was throwing their money away. The 10th time I saw it, I bought the book. Why? Exposure creates interest and curiosity. Who is this …