How to advertise your book and why you should. There’s a self-published book being advertised on Facebook called “Replenish the Earth”. The cover is ho-hum. The first time I saw it I smirked, thinking the author was throwing their money away. The 10th time I saw it, I bought the book. Why? Exposure creates interest and curiosity. Who is this ... Read More »
Tag Archives: book marketing
How I went from PR0 to PR3 in one month, on a new site with no content: get a high pagerank quickly
Update! After posting this, I got distracted and added a “maintenance mode” plugin in for several months, which resulted in PR going back down to zero. Lesson learned. Sometime today or yesterday Google updated its PR database. “Pagerank” is a somewhat nebulous term that seems to refer to how “popular” your site is – how many people are linking to ... Read More »
How to promote a book when you’re not Tim Ferriss: book marketing for regular people.
I just got an email from Tim Ferriss with his latest stunt: “Opening the Kimono to 200 People and Baring It All”. After proving that he knows how to make a bestselling book marketing campaign, with two books as long term New York Bestsellers, everybody wants to know Tim’s promotion secrets. And for the first time, he’s revealing it all at ... Read More »
My Story
When I was a teenager, I used to argue with my mom about having a fall-back plan. “Making a plan for when you fail,” I would say, “is planning to fail. To be successful, you can’t allow failure to be a possibility.” I kept that mentality for a long time. For nearly the past decade, I’ve scraped by on as ... Read More »