Tag Archives: book marketing

In about an hour it will be 12:12, 12-12-12.  With the end of the year looming, this seems like a good time to begin an annual evaluation process about the things you did right in 2012, and what you want to work on in 2013. Don’t put it off – there’s little time for reflection in the runup before Christmas …

Like many self publishing authors, when I was getting my first book ready to birth into the world, I realized that I had no platform, no support and very little marketing ability. How could I get people to find my book, like it and buy it? What tools could I use to self-publish – should I use Lulu, Createspace, Lightning …

Book sales may seem like a mysterious void of uncertainty, but the truth is most authors fail for very predictable reasons. Luckily, if you’re doing these things wrong, they’re (mostly) easy to fix. 1) You have no reviews. Are you driving people to buy from an amazon page with no reviews on it? Good luck – reviews sell books. You …

What if I told you I could help you sell %500 more books in less than a month; that I had personal media ties; that I could get you top exposure everywhere and keep the momentum going to sell thousands of books for years to come? Obviously, such an opportunity wouldn’t come cheap. If I said I can do all …

How to advertise your book and why you should. There’s a self-published book being advertised on Facebook called “Replenish the Earth”. The cover is ho-hum. The first time I saw it I smirked, thinking the author was throwing their money away. The 10th time I saw it, I bought the book. Why? Exposure creates interest and curiosity. Who is this …

Update! After posting this, I got distracted and added a “maintenance mode” plugin in for several months, which resulted in PR going back down to zero. Lesson learned. Sometime today or yesterday Google updated its PR database. “Pagerank” is a somewhat nebulous term that seems to refer to how “popular” your site is – how many people are linking to …

I just got an email from Tim Ferriss with his latest stunt: “Opening the Kimono to 200 People and Baring It All”. After proving that he knows how to make a bestselling book marketing campaign, with two books as long term New York Bestsellers, everybody wants to know Tim’s promotion secrets. And for the first time, he’s revealing it all at …

When I was a teenager, I used to argue with my mom about having a fall-back plan. “Making a plan for when you fail,” I would say, “is planning to fail. To be successful, you can’t allow failure to be a possibility.” I kept that mentality for a long time. For nearly the past decade, I’ve scraped by on as …