Tag Archives: book marketing

Everything you wanted to know about advertising your book (book promotion through Google, Facebook and More)

I’m a casual browser of book marketing and promotion sites. I also deal with a lot of authors asking about book promotion companies and services. In general, I say to steer clear. Paying someone else to market your book is a losing gamble, and you’ll very rarely make even a fraction of your money back. As they say on their ... Read More »

8 cover design secrets publishers use to manipulate readers into buying books

Indie publishers are slowly coming to realize the importance of an amazing book cover. Since many self-publishing authors are starting out on a very small budget however, homemade, DIY book covers are still a popular choice. But be forewarned: although book cover designs come in a wide variety, publishers consistently use reliable, time-tested techniques and guidelines to catch your attention ... Read More »

What authors need to know about conversion, split testing and lead generation

Most authors don’t know enough about business. While some savvy non-fiction authors succeed through grit, willpower and constant bullhorning, the majority of authors are making a mess of their book marketing and promotion, using decade-old techniques and advice, which will move few books off shelves and even worse, can be detrimental to an author’s professional reputation. So I’d like to ... Read More »

The #1 self-promotion RULE for the indie authors and artists (Finding your market)

Are you a creative person trying to get people to pay more attention to your work? Do you hate promoting yourself, and arent’ sure how to begin marketing? The #1 rule here on Creativindie is: make something people want. The reason this rule is so important, is that most authors and artists blithely ignore it. “Isn’t making what people want ... Read More »

How to make your own FREE ebook cover in MS Word that will blow people away

A common piece of advice for indie authors that I hear repeated strenuously is this: “DON’T make your own book cover in Microsoft Word!” Why? Because it’s almost certain to be ugly. But the reason that authors even attempt it, is because Word is probably a program they already know how to use and have installed. A serious graphics software ... Read More »

Createspace vs. Lightning Source: Which is better for Self-Publishing Authors?

I’ve seen versions of this debate raging around the internet for several years. The short version goes like this: 1) Lightning source produces better quality books 2) Lightning source offers more professionalism and the right kind of discounts therefore 3) Even though it’s more expensive and a pain in the ass, you should go with LS instead of Createspace because ... Read More »

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