Tag Archives: book marketing

How to use BuzzFeed (or any other site) to grow your platform and sell more of anything

A minute ago I was searching for images for a book cover. That led to a cat gif, which led to a Buzzfeed article called “16 things only spontaneous people can relate to as told by cats.” I spent a few minutes watching short cat gifs. What’s not to like? They appeal to everybody (even if you’re not really “spontaneous”). …

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Save a lot of money on book marketing

I’m speaking at a book marketing event in Cleveland on Sept. 8th, along with Johnny B. Truant (of “Write, Publish, Repeat.”) Jim Kukral, the organizer and founder of Author Marketing Club, is letting me offer friends a discount code for $49 off the conference – plus lifetime membership to Author Marketing Club (a $295 value, which has a bunch of …

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Everything you think you know about your author website is wrong

I was listening to a session of the Non-Fiction Writers Conference today and the question came up: “How do people find your website?” The answer involved using Google keywords to find out what people are searching for, and then rewrite your content to use more of those search terms. For example, if my book is about is about book marketing, …

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How to make a “sell-sheet” for your book (with free templates!)

I’ll admit I’ve never used a sell sheet for book promotion. Instead, I like to get wicked awesome postcards printed on high quality stock. These I can hand out, put up or leave around indiscriminately. In fact after browsing through Google for sell sheet design examples, I’m pretty convinced they’re worthless. Your book cover is your sell sheet You should …

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How to make an author website or book sales page that doesn’t scare away your readers

For years I’ve been dancing around the idea of offering author websites. I’m a WordPress pro PLUS a graphic designer, so I’ve got the skills – and WordPress author websites are in huge demand and average around $1000 to build. Why I don’t do it? I don’t want to become the author’s life-long tech person who helps them change pictures …

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Are a you a Wantreprenauthor? (aka: Is vanity killing your publishing?)

A lot of indie publishing gurus talk about being an Authorpreneur or Entreprenauthor – basically referring to the importance of treating your writing and publishing as a business. But something real entrepreneurs are very familiar with is the guy going through the motions of business without actually doing anything. Trying to act like a ‘real business’ and getting everything done …

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Will this simple Amazon trick double your book sales?

I put out “Book Marketing is Dead” almost 2 months ago and haven’t thought much about it. It’s doing pretty well and earning positive reviews. Then I showed it to some indie author friends in Puerto Galera, Philippines this week and they both commented on the title: After the main title, the subtitle was all lowercase. That’s also the way …

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The confusing double standard between indie and “normal” publishing (as it pertains to book cover design)

DIY book cover design template in MS Word

Something interesting I thought I would bring up, because I encounter it often in my work with indie and self-publishing authors. If you do a search for “best cover designs”, you’ll routinely see covers that designers love – like on this page. And they are very clever, very clean and simple, usually “flat” or “retro” styled, because it’s cool to be …

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