Tag Archives: book marketing

Help me buy some (web) real estate and get a featured book review!

A few days ago I got distracted with a new side project. Basically, I want to buy some high-authority domains and use them to build my SEO and traffic. But they’re expensive, so I asked some friends if they’d like to chip in. Boosting SEO with keyword text backlinks from high authority sites Something I talk about in my new ... Read More »

I missed my Kindle preorder window… so Guerrilla Publishing is free!

I really thought I was going to make it this time. I put my book Guerrilla Publishing up for preorder a few months ago but haven’t had time to work on it. But I pulled things together in the last few days, was *mostly* finished editing it, and tried to upload it with 4 minutes left to go. Unfortunately, it ... Read More »

A step-by-step book launch checklist (premarketing to make your book a bestseller)

I’ve been meaning to share a book launch checklist for months (years?) but this question popped up in one of my private Facebook groups and I thought I should answer. I am releasing a book soon but still don’t have the comprehensive “what that should entail” list. I’ve been starting to line up advance reviews, paperback copy, so they can ... Read More »

“Reach Your Readers” – a masterclass in visibility for authors (80% off, this weekend only).

>The course is FULL already. < I’ve been working on Reach Your Readers – my first online course – for about a year. That doesn’t include the year I spent overcoming my terror of being on camera. But I had to learn a bunch of software, figure out which platform to use (I went with Teachable), and learn a whole bunch ... Read More »

The exact book marketing strategy I used to build a huge author platform quickly with KingSumo, WordPress and Mailchimp

I’m finally catching up with work and had some time to update my fiction platform… so I decided to record all the behind-the-scenes stuff I’m doing to build my author platform quickly. I published my first fiction this year but have 15K email subscribers, thousands of social media followers and a decent amount of traffic to a brand new blog ... Read More »

How to make business cards, bookmarks and other kickass author swag for your writing conference

I’m not a big believer in print marketing materials, nor writing/author conferences (to promote your books) because: It’s a lot of time, money and effort and requires you to manually hand out your materials (and usually to other authors, not readers!) There are much better ways to market books, for much less money. I’ve been to lots of writing conferences ... Read More »

How to use your book’s back matter to MASSIVELY boost your fanbase, get more shares, and explode your platform.

So my books are doing pretty good; I’ve moved Shearwater to permafree and got over 5,000 downloads this month. But that made me realize I was probably missing a MAJOR opportunity to connect with those readers, so I checked my back copy (the material at the end of my book) and found it seriously wanting. I also realized, most of ... Read More »

Why every author needs a virtual assistant (how to outsource your book marketing)

Recently I wrote a post about how it doesn’t make sense for me to market your books for you (or even hire virtual assistants to help you do it). But that doesn’t mean VA’s aren’t crazy useful, if you hire your own. Authors always complain about book marketing because they just want to focus on their writing; and it’s true, ... Read More »

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