Tag Archives: book launch

How I used giveaways to run the greatest book launch of all time (1000+ reviews, 100K downloads, starting from zero platform).

Full disclosure: I wrote the title of this post in 2015, before I’d actually published any fiction, so 1000 reviews and 100K downloads was my intended outcome, the biggest goal I could dream off. That said, a year and a half later, I’ve gotten far more than 100K downloads (194179, to be exact) and do have over 1000 reviews – but …

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The $500 book launch roadmap that will help you sell your first 5000 copies

I’m finally getting ready to start building the 21 Day Author Platform, a step-by-step process of building a profitable author platform in just three weeks. So I put together this roadmap/infographic that outlines the whole process. I might be making a “prepublishing checklist” or something like that too – but a lot of people have been asking me for a …

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Bestselling book launch tactics for fiction authors (Q/A chat)

Today I chatted with Michelle Madow and Leia Stone about their recent book launches – since we all launched a book on 1/26th, it’s been fun to see how our different marketing choices, platform and audience has impact the success of our books.   Here’s a list of topics we cover: Pricing – free, 99cents, 2.99? Summary description (keywords, categories) …

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Why preorders killed my book launch (and other lessons I learned marketing my first fiction)

Free book launch cheatsheet: This was my first ever book launch, and I’ve learned SO much since then… click here to download my companion workbook for the Guerrilla Publishing book… it has all my best book marketing strategies and some step by step book launch timelines you can use.   Firstly – this isn’t actually my first book or book launch, …

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