Tag Archives: book launch

How I used giveaways to run the greatest book launch of all time (1000+ reviews, 100K downloads, starting from zero platform).

Full disclosure: I wrote the title of this post in 2015, before I’d actually published any fiction, so 1000 reviews and 100K downloads was my intended outcome, the biggest goal I could dream off. That said, a year and a half later, I’ve gotten far more than 100K downloads (194179, to be exact) and do have over 1000 reviews – but ... Read More »

The $500 book launch roadmap that will help you sell your first 5000 copies

I’m finally getting ready to start building the 21 Day Author Platform, a step-by-step process of building a profitable author platform in just three weeks. So I put together this roadmap/infographic that outlines the whole process. I might be making a “prepublishing checklist” or something like that too – but a lot of people have been asking me for a ... Read More »

Bestselling book launch tactics for fiction authors (Q/A chat)

Today I chatted with Michelle Madow and Leia Stone about their recent book launches – since we all launched a book on 1/26th, it’s been fun to see how our different marketing choices, platform and audience has impact the success of our books.   Here’s a list of topics we cover: Pricing – free, 99cents, 2.99? Summary description (keywords, categories) ... Read More »

Why preorders killed my book launch (and other lessons I learned marketing my first fiction)

Please read to the very end – right now, 1 week after launch, Shearwater is #1 in its Paid category (#2,683 in all of Kindle) with 46 reviews. There is a ton of information here… we’re going to LIVE CHAT about my book launch on Blab on February 6th – click here to join! Firstly – this isn’t actually my ... Read More »

How to use ThunderClap to explode your social media reach during your book launch

During your book launch, you want to be everywhere; you want everybody to share and retweet your message, but it’s hard to get all of the scheduling worked out, and then you have to remind and nag people. That’s why some of my successful non-fiction writing friends, with large platforms and friends with big platforms, use ThunderClap. I’ll admit I ... Read More »

This is why book marketing packages don’t work

I see a lot of small publishing companies and book publicity “experts” offering book marketing packages that look something like this: Standard Author website Fan e-mail list for your website Social media accounts with weekly updates (Facebook, Twitter, LinkedIn, and Google+) Search engine optimization Book listing on Goodreads, Shelfari, and other book listing sites Amazon book promotion and management News ... Read More »

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