Tag Archives: book cover design

Book Cover Secrets that help authors Sell More Books (Video!)

Earlier this year I spoke at the Author Marketing Live conference in Cleveland about book cover design and book marketing. Today Jim at AMC sent me the video – which is not publicly listed and not supposed to be given away for free – but he’s letting me share it with you. I’m an awkward, self-conscious speaker, but there’s 45 ... Read More »

This My Little Pony episode perfectly defines the client-designer relationship

My friend Amy (@ALSVossler) emailed recently to tell me about a My Little Pony episode she’d been watching. I’ll let her give you the details: “I found myself thinking, “Oh my goodness! This is Derek Murphy’s life in My Little Pony format!” “The premise is that a dress designer generously agrees to make fancy formal dresses for her five friends (for ... Read More »

What happened to Createspace’s book cover design prices? (How much does book cover design cost?)

I’m thinking of raising my prices again, and looking around to check the “going rate” for book cover design. On my book covers site I make a big deal of pointing out that my covers are cheaper than createspace’s $1049 Custom Cover Premier Plus. But I just checked and that cover design option has disappeared. They used to have an even more expensive illustrated ... Read More »

Is your book cover designer lazy and unethical? (Stock photography and cover clones/cliches AGAIN)

I wrote recently about how and why book cover designs should be clichés, most of the time, because you always want to fit into a genre and appeal to the style conventions that are being used: you want people to recognize what your book is about. No, they won’t say, “Gee that looks interesting, but I have no idea what ... Read More »

Why asking for feedback on your book cover is mostly useless

I tell my book cover clients to get a lot of feedback – especially when they’re starting to commit to an idea I disagree with. Authors can often get too close and personal with their covers; they stare at the options for hours, making decisions, slowly forming a bond that is hard to break. Which means, when they ask for ... Read More »

Book cover clichés: why using them will actually help you sell more books

Recently I’ve seen some articles circulating about “Book Cover Clichés” which put a handful of book cover designs from the same genre together to point out the similarities. The point of such articles, I infer, is to shame those cover designers who went for the easy, the obvious, the “cliché” designs instead of trying to make something more unique and ... Read More »

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