Tag Archives: book cover design

Publishing experiments – why I redesign my covers for more sales

Today I redid some of my covers. I’ve actually gone through at least 5 covers for Shearwater (my YA mermaid romance novel), and since publishing part one I haven’t been happy with it. Even though most people like it, and it performs OK, I wanted something stronger. But people are asking me why – why switch covers? Isn’t that bad for ... Read More »

Book cover design is NOT subjective

I see a lot of authors asking for feedback between a few cover design choices. This always has mixed results, since people on Facebook don’t know anything about book cover design, they probably aren’t your target market, they probably aren’t ideal readers of your genre, and they aren’t designers. So what inevitably happens is, authors think, “The results are pretty ... Read More »

A new reflection on image copyrights and legal issues with book cover design

Today I saw this post about Richard Prince taking other people’s Instagram photos without permission or warning and selling them in a New York art gallery for $90,000 each. It’s not his first offence: he’s previously taken photos from magazines or from other photographers and changed them just a little bit (like cutting out and swapping them figures). He’s been ... Read More »

AuthorHouse’s Tips on Cover Design Demonstrates their Terrible Covers

I’m finishing up a Udemy course on book cover design and uploading some videos to YouTube. My videos aren’t very professional or well done, and I don’t have a lot of followers, but at least my cover designs don’t suck. This video from AuthorHouse, on the other hand, uses dozens of very ugly, unprofessional book cover designs as examples of “Good” ... Read More »

7 foolproof design tips to crush your book cover design

I was chatting with friends at the London Book Fair when one of them reminded me of a presentation on book cover design; which I felt duty bound to attend. Frankly, I wasn’t expecting much, since I consider the cover design strategies I recommend for indie authors to be avant garde and not mainstream. But Damien Horner (@Damienhorner) delivered a 5 minute ... Read More »

How to make 3D book cover mockups for book marketing, and for 99cent or KDP free promotions.

My graphic design skills give me a huge advantage for book marketing. It’s almost unfair. That’s why for years I’ve wanted some free online tools you can use to catch up. I don’t think Photoshop prowess should be a publishing requirement. You can always get cheap work done on Fiverr, but wouldn’t it be cool if you could just make ... Read More »

Book Cover Secrets that help authors Sell More Books (Video!)

Earlier this year I spoke at the Author Marketing Live conference in Cleveland about book cover design and book marketing. Today Jim at AMC sent me the video – which is not publicly listed and not supposed to be given away for free – but he’s letting me share it with you. I’m an awkward, self-conscious speaker, but there’s 45 ... Read More »

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