Tag Archives: bestseller

Book marketing 101: Don’t sell a book; build a brand

For a lot of authors, “book marketing” still means something like advertising or publicity. In other words, you put something in front of people that tells them about the book, and that they should go buy it. Here’s why that doesn’t work: People need repetition before they notice, then take action. So they’ll need to see whatever it is you’re …

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5 common book cover design myths most indie authors believe

I’ve been designing covers for a few years, and I often have to confront cover design myths perpetuated by indie-publishing gurus and thought leaders. There’s a lot of advice out there for indie authors, and some of it is contradictory, which has the unfortunate effect of allowing indie authors to accept the advice they like and agree with, and ignore …

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Choose yourself, be happy, make millions and other crazy ideas from a self-published bestseller

Recently I’ve been reading a string of books from successful entrepreneurs. All of them have a background in business, media, blogging and technology. Most of these books are successful because the authors put a lot of money behind them. Some of them have truly powerful ideas, even if most of the content is name-dropping and shoulder-rubbing with famous people, and …

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