Tag Archives: author websites

The definitive indie author guide to author websites that attract and convert

Today we did an awesome live class on building a bestselling author website, including topics to writing about, content marketing, getting more traffic and email subscribers, and design and branding. One of the things I recommended was to write articles, then turn those into Powerpoints for SlideShare, then record yourself talking about it for YouTube, then breaking them into individual ... Read More »

Reputation vs. Relevancy: understanding website traffic

There are a lot of authors who have no idea what to do with their website. And I’m not just talking about design (though I have in other posts, because it’s important). So I thought I’d raise the subject of reputation vs. relevancy, hopefully to clarify how people are finding you. Reputation If you build your reputation, people know about you. So ... Read More »

10 excellent optin offers fiction writers can use to build their emails lists.

Hands down, the best book marketing – virtually the only book marketing that is still effective – is growing your email list. To do that, you need a powerful optin offer. Optin offers have to be concrete, specific and give free value that your target readers desire. Recently I made a small change on mine: at first I said “4 ... Read More »

How to easily market your book, for free! (Just kidding – that doesn’t work.)

For the last couple of years I’ve been helping authors market books. But I haven’t really offered book marketing services. That’s because the best marketing is done by you. There are some things you can outsource, and you could pay for advertising or promotions, but real, long-term, successful, author platform building strategies – that sell tons of books easily – ... Read More »

Are you happy with your author website? (Comment for a free site review!)

Over the last couple of years my mission has been to improve the quality standard for self-published book covers, and after helping thousands of indie authors, I know I’m making a dent. But authors still face two huge challenges: author marketing, and having a decent author website. Although I talk a lot about book marketing, I’ve said before that I ... Read More »

The two types of self-publishing websites for indie authors: those that support you, and those that screw you

Websites for self-publishing authors can be divided into two camps. 1) Those offering authors services They write posts to get you to buy their book formatting, book conversion, book covers, author websites, book marketing, etc. 2) Blogs run by indie authors themselves These are full of tips and tricks and useful content. They teach you how to do things, inspire ... Read More »

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