Tag Archives: author website

Are you making this huge mistake with your author website? (Choosing a tagline that attracts your readers)

I made a big mistake with my author website, which I rectify in this video: I chose a “clever” tagline for my website that wasn’t clear, didn’t have any keywords, and didn’t offer my ideal readers the benefits they’re looking for. In this video I talk about branding, keywords, search visibility, getting and keeping traffic, and making sure you’re offering ... Read More »

How much does your author website even matter?

Today I’m stalking authors. I want to get my giveaway for YA authors shared more widely. So I’m chasing hashtags on Twitter and finding YA author lists and communities and direct messaging people. Normally, I wouldn’t do that: but I’m sharing a contest that will benefit YA writers, rather than promoting my own books, so I feel like it’s OK. ... Read More »

How to set up a website funnel with WordPress to build loyal readers and sell more books.

I’ve written before about author websites but now that I’ve started making videos I can offer a more ‘hands-on’ approach. I volunteered to fix Randall Wood’s website, which was an eyesore: his books are already doing well but I knew he could be selling twice as much if he fixed up his website and his marketing funnel a little. As ... Read More »

6 reasons why everyone is totally wrong about author websites (and it’s killing your book sales!)

If you are publishing a book and thinking about getting an author website designed, you probably having something fancy in mind – something glossy and sleek and professional, fully customized to match your brand and genre and book. Something totally amazing. Because that’s what all the bestselling authors with big platforms have. And so author website making companies usually offer something ... Read More »

99 WordPress themes for indie author websites that will actually sell books

I wrote recently about why you should use WordPress for your author website. Now allow me to recommend some themes that might work for you. But first, let me make sure you’re in the right place: #1. You are not a celebrity If you are, then you can make a totally personalized expensive website with bells and whistles, because your ... Read More »

Everything you think you know about your author website is wrong

I was listening to a session of the Non-Fiction Writers Conference today and the question came up: “How do people find your website?” The answer involved using Google keywords to find out what people are searching for, and then rewrite your content to use more of those search terms. For example, if my book is about is about book marketing, ... Read More »

How to Sell Books: Mike Koenigs on the Importance of an Author’s Platform

As an Indie Author, I’ve been following video marketing expert Mike Koenigs for a few years now. Today I was watching a video for his new product, “Author Marketing Expert Machines.” I’m not an affiliate, so don’t worry I won’t be pressuring you to buy anything, but the good news is that Mike’s free video does an excellent job of ... Read More »

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