Tag Archives: author platform

How much does your author website even matter?

Today I’m stalking authors. I want to get my giveaway for YA authors shared more widely. So I’m chasing hashtags on Twitter and finding YA author lists and communities and direct messaging people. Normally, I wouldn’t do that: but I’m sharing a contest that will benefit YA writers, rather than promoting my own books, so I feel like it’s OK. ... Read More »

Content or Keywords? How to write a book subtitle or tagline that grabs readers by the throat

The title of this post is a little too violent, but it exemplifies the purpose of this post: your subtitles and taglines need to engage readers. Firstly: a subtitle is usually what goes on a non-fiction book, and non-fiction book readers are mostly looking for information and content, so you need to focus on keywords (sort of, more on that later). A ... Read More »

How to set up a website funnel with WordPress to build loyal readers and sell more books.

I’ve written before about author websites but now that I’ve started making videos I can offer a more ‘hands-on’ approach. I volunteered to fix Randall Wood’s website, which was an eyesore: his books are already doing well but I knew he could be selling twice as much if he fixed up his website and his marketing funnel a little. As ... Read More »

10 catastrophic blogging mistakes that I’m still making (and brilliant advice from the experts on how to fix them)

Recently this blog wandered into uncharted territory. I thought I knew something about blogging from a handful of earlier blogging failures. I had a plan and knew a lot about how to do things the right way, some of which I’ve implemented into Creativindie. But because it’s not my main business or a source of revenue, I’ve also been kind ... Read More »

Everything you think you know about your author website is wrong

I was listening to a session of the Non-Fiction Writers Conference today and the question came up: “How do people find your website?” The answer involved using Google keywords to find out what people are searching for, and then rewrite your content to use more of those search terms. For example, if my book is about is about book marketing, ... Read More »

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