Tag Archives: advertising

How to earn $500 a day in passive income: simple ways to double online sales and earn five figures a month

I’ve been trying to make passive income online for the past few years. Until recently, I’ve worked with clients, so I had to “earn” my money by selling time. But I’ve built some digital assets (design templates + online courses), and I have lots of content and a fair amount of traffic, which means, for the first time, I can …

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The quick and easy guide to Facebook and Amazon (AMS) ads for authors

Work in progress! Someone asked for a ‘quick and easy guide’ to Facebook advertising for authors, so I wrote this:   1. Use your hook/story for text. Test out 10 different hooks. Test out some with reviews. Make sure you mention the genre clearly, but incite emotion. 2. Don’t use your cover, use a pretty image that attracts readers of …

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SciFi and Fantasy authors, win a 300K email blast! (newsletter trade giveaway)

I’ve talked before about how doing boxsets and anthologies can be great for building your author platform – not only to reach more readers, but also to build long term relationships with other authors in your genre. And I’ve talked a lot about doing book giveaways to encourage shares and promotion; and also about doing newsletter swaps to reach more readers. …

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How to use BuzzFeed (or any other site) to grow your platform and sell more of anything

A minute ago I was searching for images for a book cover. That led to a cat gif, which led to a Buzzfeed article called “16 things only spontaneous people can relate to as told by cats.” I spent a few minutes watching short cat gifs. What’s not to like? They appeal to everybody (even if you’re not really “spontaneous”). …

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An advertising hack for getting your business in front of the right readers

I don’t do a lot of advertising, but this year I’m planning on attending some writing and author-related conferences to build my platform (I’m even speaking at one). Attendance usually costs a few hundred dollars (plus travel), but necessitates that you actually talk to people, otherwise those valuable face-to-face meetings are wasted. If you’ve built up relationships before hand, meeting …

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Everything you wanted to know about advertising your book (book promotion through Google, Facebook and More)

I’m a casual browser of book marketing and promotion sites. I also deal with a lot of authors asking about book promotion companies and services. In general, I say to steer clear. Paying someone else to market your book is a losing gamble, and you’ll very rarely make even a fraction of your money back. As they say on their …

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How to make Facebook chat ads that people can’t resist clicking (in one minute, for free)

I just saw an interesting sales letter for a program that generates a cheesy social media chatroom box. The idea is actually pretty awesome, and I’ve seen these around: instead of a big colorful ad that says “LOOK!!! CHEAP!!! AWESOME!!!” the ad seems to “reveal” a private conversation about some secret, insider information. With our natural curiosity, need to socialize, …

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