Not all marketing is spam (and not all spam is marketing)

This week a few issues have brought up an issue that needs mentioning. I think there’s a reluctance in high-brow literary circles towards money, or marketing, or sales. Many indie authors talk about craft or quality but hate the idea of marketing their books. “Profit” is not the intended result of writing and publishing, for many authors, even traditionally published …

Read More »

Digital nomad hotspots of 2018 (the best places to live cheap while you’re building your business)

My wife and I have been travelling full time for the last 5 years, and I’ve been living abroad since the early 2000’s.  One of the most important factors in our travel plans is connecting with friends in the digital nomad community; lifestyle satisfaction and productivity improves when I can meetup and talk business with like-minded individuals (people who love …

Read More »

Dear writer: don’t give up.

I’ve dealt with the frustrations of indie authors for the last decade. I’m not generally supportive in the emotional sense. I know publishing and making a living with your writing isn’t easy, so I try to teach them how to do it right and make it easier. But the overwhelm is so great that many authors feel like throwing in …

Read More »

I missed my Kindle preorder window… so Guerrilla Publishing is free!

I really thought I was going to make it this time. I put my book Guerrilla Publishing up for preorder a few months ago but haven’t had time to work on it. But I pulled things together in the last few days, was *mostly* finished editing it, and tried to upload it with 4 minutes left to go. Unfortunately, it …

Read More »

What is “native content” and how do you do it? (an example from M&Ms)

Advertising doesn’t work that well anymore. People resent it. Or, maybe that’s not exactly true, but let’s say conversion is down. For many businesses, advertising doesn’t work as well as it used to. People want truer, more authentic experiences. So the best way to reach customers is to put a piece of content into the platforms they’re already using, without …

Read More »

Pin It on Pinterest

Shares