Search Results for: book cover design

How to easily market your book, for free! (Just kidding – that doesn’t work.)

For the last couple of years I’ve been helping authors market books. But I haven’t really offered book marketing services. That’s because the best marketing is done by you. There are some things you can outsource, and you could pay for advertising or promotions, but real, long-term, successful, author platform building strategies – that sell tons of books easily – ... Read More »

Why you shouldn’t make a paperback (print) version available before you launch your book

I’ve heard the argument being passed around, quite frequently by some indie authors, that you need to put up a print version of your book before you start your marketing, for these reasons: 1. Having the print book available makes you look more professional and trustworthy – it must be good if you spent the time and money to make ... Read More »

Awesome Indie Books (A Criticism of Book Awards and Seals)

Today on Facebook I saw a post about the Awesome Indies website, which just relaunched with a new design. I support indie authors and want them to succeed, and I like the idea of indie authors grouping together and doing cool things. The intention Awesome Indies is noble: lots of people are publishing crappy books. Awesome Indies will sort out ... Read More »

The really weird thing about “book marketing” experts

Self-publishing is big business. And most self-published books don’t sell – for a variety of reasons, but mainly because: 1. There isn’t any market for them; they were written without considering the genre readership. 2. They are poorly designed. 3. The authors have no platform (blog, traffic, followers, email list, etc). And that’s why authors spend a lot of time ... Read More »

4 reasons why your Twitter book promotion campaign is guaranteed to fail

In my books I urge against marketing your books on Twitter, or paying anybody else to do it for you. I’m annoyed by the hundreds of misguided tweets shouting and bouncing all over my Twitter feed like “Sexy, hot, 5star reviewer says ‘Must Read!!’ On sale now #99 #kindlebooks #amreading #bestseller” And recently I was also pretty critical of book ... Read More »

Why I hate Cover Wars and Book Cover Contests

Cover design contests and “cover wars” are becoming a staple of indie book promotion and marketing. For awhile I’ve been quietly voicing concern but I thought it about time to take a stronger position. Here’s why: 1. The underlying assumption behind book cover contests and cover wars is that the best designed cover will win. This is rarely true. Instead, it’s a popularity ... Read More »

How BookTrope made me realize the publishing industry are all pirates

Can someone explain Booktrope to me? I don’t get it. It looks like people can volunteer to be part of a creative time to produce the book, then earn a percentage of the sales revenue (and, apparently they only publish quality books that the community has supported, which means a better chance of revenue.) If I design the book cover ... Read More »

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