Search Results for: book marketing

A simple 10-step book launch plan you can easily use to outrank bestselling authors.

I tend to go overboard with my courses and tutorials, and am trying to simplify.  Today I’m at the San Francisco writer’s conference and I keep finding myself repeating my book launch formula to authors. I told one writer, “Authors don’t like book marketing because they think it means telling strangers about your book.” She said, “But that’s what book ... Read More »

Not all marketing is spam (and not all spam is marketing)

This week a few issues have brought up an issue that needs mentioning. I think there’s a reluctance in high-brow literary circles towards money, or marketing, or sales. Many indie authors talk about craft or quality but hate the idea of marketing their books. “Profit” is not the intended result of writing and publishing, for many authors, even traditionally published ... Read More »

Writing for market is not selling out (how to write books that sell)

For the past year, authors have been skeptical of the way I’m writing and marketing my books. They are skeptical of giving away my books for free, which I’ve done, and also trying to write and publish books quickly that satisfy a particular market. There are reasons for their skepticism, but they are mostly based on the romantic ideology that ... Read More »

How to build and grow an email list (my recommended email subscription service + free course on email marketing)

Whether you’re an author, artist or entrepreneur, you’ve probably heard “the money is in the list.” Building your email list gives you direct access to your clients, customers and fanbase. For the past several years I’ve used Mailchimp, and I continue to do so despite it’s problems (which I’ll discuss down below). I usually recommend it to authors because I ... Read More »

Pin It on Pinterest