Search Results for: book marketing

How To Organize a Barnes & Noble Book Signing for your Self-Published Book

Note from Derek: I usually tell authors not to bother with in-person stuff like book signings because it’s too much work, and to focus on online stuff instead… but book signings can be FUN – and doing a signing in Barnes & Noble (or any “real” bookstore) feels more significant, like a milestone or bucket list item. So when I saw …

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2000 preorders cancelled! Incentivized purchases for book launches and Amazon’s fine print

I screwed up. Months ago I agreed to be part of a multi-author box set. I usually say no to these, but I have  personal relationship with Napoleon Hill’s Think and Grow Rich (I even featured it in my PhD Thesis) so I submitted my chapter. The authors all offered a free course or bonus to incentivize preorder purchases, and these …

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The hidden costs of publishing (read this BEFORE you pay anyone to publish your book!)

Tonight I made an hour long video, under the alleged topic “how much does publishing really cost” – however, the main focus of the video turned into a rant about certain publishing gurus or writing coaches who charge an extraordinary amount of money to help you write and publish your book. My own opinions are confused because, while I have …

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Email marketing mastery for authors (get more subscribers, increase open rates, decrease unsubscribes, and build an army of loyal fans)

Picture it like this: you’re a poor orphan on a ship with a spoiled princess. Lightning strikes, the ship is going down. You spot another ship not far away. You have to convince the princess to trust you and jump together off the boat. YOU know this is the only way to save her, but she’s not convinced. That’s email …

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Three quick and easy ways to get more book reviews for your self-published books

Getting more book reviews is critical for authors – without at least 10 reviews it’s hard to even give your books away for free. Unless you already have a platform, you should shoot for around 20 before you invest in book marketing, promotion or advertising. But how do you find reviewers? What should you say when you contact them? What …

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