How to format your book’s sales page listing on Amazon.com (through KDP or Author Central)

The last time I added a book to Amazon (2011) things were a little different, and I had to learn to tricky, not-quite-html code. But the situation has improved. From what I understand (as of Nov. 2013) or so, you can login to Author Central and manage your book description, but on Author Central you can only use the html ... Read More »

The confusing double standard between indie and “normal” publishing (as it pertains to book cover design)

DIY book cover design template in MS Word

Something interesting I thought I would bring up, because I encounter it often in my work with indie and self-publishing authors. If you do a search for “best cover designs”, you’ll routinely see covers that designers love – like on this page. And they are very clever, very clean and simple, usually “flat” or “retro” styled, because it’s cool to be ... Read More »

DIY December – Can you tell these book covers were made in MS Word?

I’m about ready to launch a package of DIY book cover templates in MS word, to give indie authors and affordable options for high quality cover design. I’m trying to bulk upload to Pinterest (where “DIYdecember” is trending) but alas, Pinterest is fickle, so I’m going to upload some of my favorites on this page as well so I can ... Read More »

Book marketing secrets you need to know before you publish

I’m writing a book on book marketing. It’s not exactly revolutionary, but after reading everything else available, I’ve realized a lot of advice for indie authors is outdated, disorganized or just plain wrong. Which is why most indie authors are terrible at promoting their own books. Since I’ve worked with hundreds of authors, often suggesting simple, small changes that double ... Read More »

Why I love to work for free (a book makeover project for Alastair Humphreys)

Tonight after reading some of Gary V.’s new book Jab, Jab, Jab, Punch I followed his advice and searched Twitter for “book cover design” – by way of which I discovered Alastair Humphreys’ invitation for someone to redesign his book cover. I wasn’t familiar with Alastair so I would have passed the opportunity, but then I started reading the very ... Read More »

Can introverts be successful authors? How do you build a platform around your writing when you like to be alone

I have a suspicion, or maybe more like a prejudice, that all the best writers and artists are introverts. We are proud and independent, we like to spend time on our own with our own ideas, we excel at keeping ourselves entertained with the creative production of our own worlds. I distrust extroverted writers and artists, because they probably spend ... Read More »

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