This is a very short post – mostly making a note to myself so I can use it later. I’m usually against “book promotion” on Twitter, instead I focus on connecting and providing value, sharing my blog posts but not usually selling my book or doing promotion. BUT Megan Crewe pointed out that “RT&F” (retweet and follow) giveaways work well, ... Read More »
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Please read to the very end – right now, 1 week after launch, Shearwater is #1 in its Paid category (#2,683 in all of Kindle) with 46 reviews. There is a ton of information here… we’re going to LIVE CHAT about my book launch on Blab on February 6th – click here to join! Firstly – this isn’t actually my ... Read More »
What’s the difference between book serials and a series of books, and what’s best for marketing and sales?
For about a year (or more) I’ve been blogging about all the cool things I’m going to do to market my books, but haven’t had the chance to try any of them yet because I’m still working on the writing. The main thing everybody says to do is write a series. Other people are writing serials. Some authors get confused ... Read More »
I stayed up late to watch the Alliance of Independent Authors’s Self-Publishing Advice Event with Mark Coker (founder of Smashwords). His advice for ebook publishing success resonated with me, because so little of it was about marketing your book. Indie authors perversely focus on marketing, social media, and “getting the word out” about their book because they are loathe to ... Read More »
When I finished my first book, I set up a contest and giveaway to entice book reviews. Then I created an email list of about 1000 blogs I thought might be interested, and emailed them all about it. I asked them to pass on the good news to their readers. I later found out that I may have done more ... Read More »
Porto and Harry Potter This month we’ve been travelling through Portugal, seeking out JK Rowling’s favorite writing spots for inspiration. Rowling started planning Harry Potter in Porto, and it’s easy to see the connection. The university students wear black capes, and Porto is home to the “most beautiful bookstore in the world” – Livraria Lello. You may not know this, ... Read More »
I talk a lot about writing books that sell, but I don’t always take my own advice. Out of the 5 novels I’ve published, most do pretty well with no promotion – but I’ve been having trouble keeping the rank up on one. There are reasons – mostly it’s a less popular mix of genres, so it’s harder to get ... Read More »
How I used giveaways to run the greatest book launch of all time (1000+ reviews, 100K downloads, starting from zero platform).
Full disclosure: I wrote the title of this post in 2015, before I’d actually published any fiction, so 1000 reviews and 100K downloads was my intended outcome, the biggest goal I could dream off. That said, a year and a half later, I’ve gotten far more than 100K downloads (194179, to be exact) and do have over 1000 reviews – but ... Read More »
Recently I realized my whole process for publishing bestselling books is completely backwards. At a party in Medellin recently, a guy said “wow, you’ve hacked publishing!” I don’t like being called a hack because there’s an assumption that it means I’m putting out poor quality books to trick or fool readers. (Steven Pressfield calls anyone who writes for an audience the ... Read More »
I’m doing a lot of things right with my book marketing, but it’s hard to do everything perfectly. Plus, I know that sales are limited by demand – so the fact that one of my books sells 10x better than another one hasn’t bothered me too much. I figured mermaids (Shearwater) just weren’t as popular as dark fantasy (Scarlet Thread ... Read More »