Search Results for: book cover design

Publishing experiments – why I redesign my covers for more sales

Today I redid some of my covers. I’ve actually gone through at least 5 covers for Shearwater (my YA mermaid romance novel), and since publishing part one I haven’t been happy with it. Even though most people like it, and it performs OK, I wanted something stronger. But people are asking me why – why switch covers? Isn’t that bad for ... Read More »

61 brilliant publishing tips from industry insiders on how to write, publish and promote your book.

A few years ago I published a book called Write, Format, Publish, Promote. It’s a little outdated, so I just went through and fixed it up a bit – I’m going to make it permafree, to get lots of downloads and widen my funnel (free books are a great way to reach your target audience). When I published that book, I ... Read More »

How to get more followers and retweets on Twitter (while marketing your book)

This is a very short post – mostly making a note to myself so I can use it later. I’m usually against “book promotion” on Twitter, instead I focus on connecting and providing value, sharing my blog posts but not usually selling my book or doing promotion. BUT Megan Crewe pointed out that “RT&F” (retweet and follow) giveaways work well, ... Read More »

How to make business cards, bookmarks and other kickass author swag for your writing conference

I’m not a big believer in print marketing materials, nor writing/author conferences (to promote your books) because: It’s a lot of time, money and effort and requires you to manually hand out your materials (and usually to other authors, not readers!) There are much better ways to market books, for much less money. I’ve been to lots of writing conferences ... Read More »

How to use your book’s back matter to MASSIVELY boost your fanbase, get more shares, and explode your platform.

So my books are doing pretty good; I’ve moved Shearwater to permafree and got over 5,000 downloads this month. But that made me realize I was probably missing a MAJOR opportunity to connect with those readers, so I checked my back copy (the material at the end of my book) and found it seriously wanting. I also realized, most of ... Read More »

How to write books that sell (writing fiction for hot markets)

I talk a lot about writing to market – AKA writing books for popular genres to maximize profit – but since it seems sketchy and abhorrent to authors who consider themselves “real authors” writing “real books” I thought I’d share my process. It’s true there are a lot of other online marketers writing shitty books to cash in on popular ... Read More »

How much does the average author earn publishing their book?

A common question I see on Facebook or in writing groups from newbie authors is, “How much can I expect to earn publishing my book?” This is a pretty easy question to answer, but it might discourage you. Further, the way that some authors overcome this discouragement is fascinating – almost to the point of willful insanity. If you’re hoping ... Read More »

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