Search Results for: book marketing

Author Ethics and Utilitarianism (Or, “Why Authors are Bad People”)

Tonight I read with interest two posts about Author Ethics. This one by Jane Steen on selfpublishingadvice.org argues that while indie authors often lament (and admit to be challenged by) quality issues, the equally important issue of Author Ethics is ignored. The concept of “Author Ethics” refers mainly to bullshit book reviews; a controversial topic that I love discussing, even …

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Actionable Inspiration Without Intimidation: A Review of Write it Forward 2014

This is a guest post by Jeff McKinney; I was curious about the Write it Forward event and Jeff agreed to do a write-up I could share. On July 25-26, authors, speakers and creatives gathered in Atlanta for Write it Forward featuring bestselling author and writing teacher Jeff Goins. The event was well organized, intimate and delivered great value for …

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How to use BuzzFeed (or any other site) to grow your platform and sell more of anything

A minute ago I was searching for images for a book cover. That led to a cat gif, which led to a Buzzfeed article called “16 things only spontaneous people can relate to as told by cats.” I spent a few minutes watching short cat gifs. What’s not to like? They appeal to everybody (even if you’re not really “spontaneous”). …

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What to do when you completely lose your mind (an honest review of the World Domination Summit 2014)

I spent the last four days in Portland attending the World Domination Summit (a congregation of people living remarkable lives in a conventional world). It’s my second time – immediately after the first one I attended (2013) I bought tickets for myself and my mother to return this year. Since I wrote a little about my experiences last year, I …

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Building your hot air balloon – a metaphor for creative success

Most of the people I know who are working online are selling hot air. In other words, they fill people with hope, motivation and inspiration. They get them charged up and excited. They tell them “You can do anything you want, if you just BELIEVE in it!” They say, “Just follow your passion and the money will take care of …

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An advertising hack for getting your business in front of the right readers

I don’t do a lot of advertising, but this year I’m planning on attending some writing and author-related conferences to build my platform (I’m even speaking at one). Attendance usually costs a few hundred dollars (plus travel), but necessitates that you actually talk to people, otherwise those valuable face-to-face meetings are wasted. If you’ve built up relationships before hand, meeting …

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The 5 best marijuana strains for creativity and productivity

In the time of the Caesars it was not uncommon to smoke the female hemp flowers (marijuana) to “incite to hilarity and joy.” Pipes that had smoked opium and hashish were found in Shakespeare’s family home. When Wordsworth wrote “Poetry is the spontaneous overflow of powerful feelings” he probably had his experiences with laughing gas in mind (something I got to …

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