Book marketing lessons from Arnold Schwarzeneggar and Tony Robbins (how to make a bestseller).

This is a long post, because it’s about two very important things that are essential to your successful writing career. Part One Two things happened recently that you may not know about. Lewis Howes, pro athlete turned “School of Greatness” podcaster interviewed Anthony Robbins, to promote Tony’s new book, “Money: Master the Game.” A little while later, Tim Ferriss (Four Hour Work ... Read More »

How to set up a website funnel with WordPress to build loyal readers and sell more books.

I’ve written before about author websites but now that I’ve started making videos I can offer a more ‘hands-on’ approach. I volunteered to fix Randall Wood’s website, which was an eyesore: his books are already doing well but I knew he could be selling twice as much if he fixed up his website and his marketing funnel a little. As ... Read More »

10 excellent optin offers fiction writers can use to build their emails lists.

Hands down, the best book marketing – virtually the only book marketing that is still effective – is growing your email list. To do that, you need a powerful optin offer. Optin offers have to be concrete, specific and give free value that your target readers desire. Recently I made a small change on mine: at first I said “4 ... Read More »

How to make 3D book cover mockups for book marketing, and for 99cent or KDP free promotions.

My graphic design skills give me a huge advantage for book marketing. It’s almost unfair. That’s why for years I’ve wanted some free online tools you can use to catch up. I don’t think Photoshop prowess should be a publishing requirement. You can always get cheap work done on Fiverr, but wouldn’t it be cool if you could just make ... Read More »

How to become a bestselling famous novelist (truth and formula in fiction writing)

I got sucked into a novel yesterday, which I rarely do. The writing is great. Opening sentence: “In strewn banners that lay like streamers from a longago parade the sun’s fading seraphim rays gleamed onto the hood of the old Ford and ribboned the steel with the meek orange of a June tomato straining at the vine.” But it’s not ... Read More »

Grow your email list with these optin offer templates (reader magnets)

Recently Nick Stephenson and Joanna Penn have been talking about “reader magnets” – or list building by giving people a reason to follow you (usually a free ebook). This isn’t a new tactic, I’m pretty sure I stressed it in Book Marketing is Dead over a year ago, but I still see very few authors doing it well. Part of the ... Read More »

A travel itinerary based on the 2015 schedule of international book fairs

I don’t remember exactly how we decided to move to Prague; we were in Bangkok talking to Simon Whistler (Rocking Self-Publishing Podcast) and I’m tired of Taiwan – mostly because, I need to be surrounded with people excited about similar projects and there are extremely few self-publishers here. And now suddenly it’s 2015, and I have a ton of work ... Read More »

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