The really weird thing about “book marketing” experts

Self-publishing is big business. And most self-published books don’t sell – for a variety of reasons, but mainly because: 1. There isn’t any market for them; they were written without considering the genre readership. 2. They are poorly designed. 3. The authors have no platform (blog, traffic, followers, email list, etc). And that’s why authors spend a lot of time ... Read More »

4 reasons why your Twitter book promotion campaign is guaranteed to fail

In my books I urge against marketing your books on Twitter, or paying anybody else to do it for you. I’m annoyed by the hundreds of misguided tweets shouting and bouncing all over my Twitter feed like “Sexy, hot, 5star reviewer says ‘Must Read!!’ On sale now #99 #kindlebooks #amreading #bestseller” And recently I was also pretty critical of book ... Read More »

What happened to Createspace’s book cover design prices? (How much does book cover design cost?)

I’m thinking of raising my prices again, and looking around to check the “going rate” for book cover design. On my book covers site I make a big deal of pointing out that my covers are cheaper than createspace’s $1049 Custom Cover Premier Plus. But I just checked and that cover design option has disappeared. They used to have an even more expensive illustrated ... Read More »

Fabricating Controversy for Publicity and 3 More Powerful Marketing Lessons I learned from Houdini

I’m at the airport in Houston, waiting for my connecting flight back to Portland (after spending a few days talking about book marketing in Cleveland). Since I can’t get much work done on the road, I just watched the new Houdini mini-series starring Adrien Brody. It shows Houdini in a mostly sympathetic light: he’s a struggling self-starter, and entrepreneur, a ... Read More »

Why I hate Cover Wars and Book Cover Contests

Cover design contests and “cover wars” are becoming a staple of indie book promotion and marketing. For awhile I’ve been quietly voicing concern but I thought it about time to take a stronger position. Here’s why: 1. The underlying assumption behind book cover contests and cover wars is that the best designed cover will win. This is rarely true. Instead, it’s a popularity ... Read More »

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