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Not all marketing is spam (and not all spam is marketing)

This week a few issues have brought up an issue that needs mentioning. I think there’s a reluctance in high-brow literary circles towards money, or marketing, or sales. Many indie authors talk about craft or quality but hate the idea of marketing their books. “Profit” is not the intended result of writing and publishing, for many authors, even traditionally published …

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I missed my Kindle preorder window… so Guerrilla Publishing is free!

I really thought I was going to make it this time. I put my book Guerrilla Publishing up for preorder a few months ago but haven’t had time to work on it. But I pulled things together in the last few days, was *mostly* finished editing it, and tried to upload it with 4 minutes left to go. Unfortunately, it …

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How to publish anthologies, boxsets and run multi-author promotions

It’s December, and I’m on a cruise ship cruising the Atlantic (with surprisingly good wifi). We’ve been in Europe three months and are heading back to the Americas. We left from the Canary Islands, the night sea is dark and the steam from the boat is white. There’s a very Titanic feel. I’m hoping to (finally) finish my first full …

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What to do if someone steals your work (how to handle plagiarism or piracy with dignity and poise)

EDIT: I thought I’d unpublished this article but apparently not – and it’s getting traffic so let me preface this with some comments. This is an article about plagiarism that attempts to consider both sides, but plagiarism is wrong. Don’t do it. I didn’t mean to call out EM Knight specifically but it is a good example of this issue. Nobody …

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Why preorders killed my book launch (and other lessons I learned marketing my first fiction)

Free book launch cheatsheet: This was my first ever book launch, and I’ve learned SO much since then… click here to download my companion workbook for the Guerrilla Publishing book… it has all my best book marketing strategies and some step by step book launch timelines you can use.   Firstly – this isn’t actually my first book or book launch, …

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