Search Results for: book marketing

The really weird thing about “book marketing” experts

Self-publishing is big business. And most self-published books don’t sell – for a variety of reasons, but mainly because: 1. There isn’t any market for them; they were written without considering the genre readership. 2. They are poorly designed. 3. The authors have no platform (blog, traffic, followers, email list, etc). And that’s why authors spend a lot of time ... Read More »

Save a lot of money on book marketing

I’m speaking at a book marketing event in Cleveland on Sept. 8th, along with Johnny B. Truant (of “Write, Publish, Repeat.”) Jim Kukral, the organizer and founder of Author Marketing Club, is letting me offer friends a discount code for $49 off the conference – plus lifetime membership to Author Marketing Club (a $295 value, which has a bunch of ... Read More »

An easy book marketing hack to help you dominate Pinterest and rule the interwebz

I’ve never really gotten into Pinterest. I’ve started a few times, but I just didn’t “get it.” But today on Facebook I saw a post by John Kremer about how one of his graphics had been repinned by 1,416,972 people and brings over 7,000 people to his website every month. That’s pretty damn amazing for one picture. How it works ... Read More »

An experiment in radical book marketing – 10 slots available, guaranteed results

SOLD OUT I’m all set but I may try this again, we’ll see how the first round goes. —————– For the past year I’ve been experimenting with book cover design and design-based marketing, and have seen some big results with my own projects and those of my clients. I’ve been networking much more and am an active member of numerous ... Read More »

Book marketing secrets you need to know before you publish

I’m writing a book on book marketing. It’s not exactly revolutionary, but after reading everything else available, I’ve realized a lot of advice for indie authors is outdated, disorganized or just plain wrong. Which is why most indie authors are terrible at promoting their own books. Since I’ve worked with hundreds of authors, often suggesting simple, small changes that double ... Read More »

How to promote a book when you’re not Tim Ferriss: book marketing for regular people.

I just got an email from Tim Ferriss with his latest stunt: “Opening the Kimono to 200 People and Baring It All”. After proving that he knows how to make a bestselling book marketing campaign, with two books as long term New York Bestsellers, everybody wants to know Tim’s promotion secrets. And for the first time, he’s revealing it all at ... Read More »

A step-by-step book launch checklist (premarketing to make your book a bestseller)

I’ve been meaning to share a book launch checklist for months (years?) but this question popped up in one of my private Facebook groups and I thought I should answer. I am releasing a book soon but still don’t have the comprehensive “what that should entail” list. I’ve been starting to line up advance reviews, paperback copy, so they can ... Read More »

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