Search Results for: book marketing

The really weird thing about “book marketing” experts

Self-publishing is big business. And most self-published books don’t sell – for a variety of reasons, but mainly because: 1. There isn’t any market for them; they were written without considering the genre readership. 2. They are poorly designed. 3. The authors have no platform (blog, traffic, followers, email list, etc). And that’s why authors spend a lot of time …

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Book marketing 101: Don’t sell a book; build a brand

For a lot of authors, “book marketing” still means something like advertising or publicity. In other words, you put something in front of people that tells them about the book, and that they should go buy it. Here’s why that doesn’t work: People need repetition before they notice, then take action. So they’ll need to see whatever it is you’re …

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51 books on book marketing that will grow your author platform 800%

Below are some of the books I read in 2014 and found useful. [ReviewAZON name=”1″ id=”6″ display=”multiinlineasins” asins=”B004XR57PE,B00IS884QS,0984655123,B007SYTLVA,B007IJLGUY,0615796796,B00PXHHPWQ,0981875637,159963421X,0615909205″ trackingid=”creativindie-20″ country=”” width=”100%” float=”left” displaytype=”list” count=”10″]   [ReviewAZON name=”2″ id=”7″ display=”multiinlineasins” asins=”1935953281,B00O3597M0,B00HSUWMDI,0992379636,0996076174,0990318109,B009SGXWM0,1631619969,B00PCKIJ4C,1482014092″ trackingid=”creativindie-20″ country=”us” width=”100%” float=”left” displaytype=”list” count=”10″] [ReviewAZON name=”3″ id=”8″ display=”multiinlineasins” asins=”0814432867,1591847389,0071762345,B005EPR5MM,B00JFHKNRO,1608323668,0618785914,0071819894,1599185059,1595554653″ trackingid=”creativindie-20″ country=”us” width=”100%” float=”left” displaytype=”list” count=”10″]   [ReviewAZON name=”4″ id=”9″ display=”multiinlineasins” asins=”0452297729,B00IQY2QV8,B00J1KPB9U,1493697595,B00CJ0USL0,B00LMGLYRE,B00DJUK7HE,B008IGESCE,B00CSTBZ2S” trackingid=”creativindie-20″ country=”us” width=”100%” float=”left” displaytype=”list” count=”10″] [ReviewAZON …

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Save a lot of money on book marketing

I’m speaking at a book marketing event in Cleveland on Sept. 8th, along with Johnny B. Truant (of “Write, Publish, Repeat.”) Jim Kukral, the organizer and founder of Author Marketing Club, is letting me offer friends a discount code for $49 off the conference – plus lifetime membership to Author Marketing Club (a $295 value, which has a bunch of …

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Book marketing secrets you need to know before you publish

I’m writing a book on book marketing. It’s not exactly revolutionary, but after reading everything else available, I’ve realized a lot of advice for indie authors is outdated, disorganized or just plain wrong. Which is why most indie authors are terrible at promoting their own books. Since I’ve worked with hundreds of authors, often suggesting simple, small changes that double …

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How to promote a book when you’re not Tim Ferriss: book marketing for regular people.

I just got an email from Tim Ferriss with his latest stunt: “Opening the Kimono to 200 People and Baring It All”. After proving that he knows how to make a bestselling book marketing campaign, with two books as long term New York Bestsellers, everybody wants to know Tim’s promotion secrets. And for the first time, he’s revealing it all at …

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