Search Results for: book cover design

8 cover design secrets publishers use to manipulate readers into buying books

Indie publishers are slowly coming to realize the importance of an amazing book cover. Since many self-publishing authors are starting out on a very small budget however, homemade, DIY book covers are still a popular choice. But be forewarned: although book cover designs come in a wide variety, publishers consistently use reliable, time-tested techniques and guidelines to catch your attention ... Read More »

Guerrilla Publishing – a year’s worth of book marketing support for $39 a month

This week I’m launching my new program, Guerrilla Publishing – which I’ve built over the last year while travelling full-time. I made a free “Bookselling Bootcamp” challenge while staying at the 5 star Regent Hotel Montenegro (I wanted to be comfortable going into Nanowrimo, and I also did a 2-week sugar fast). But I realized I hadn’t published anything on my ... Read More »

How to write a blurb, back cover copy or sales description for your book that converts

I’m working through the material for my next course, Guerrilla Publishing, but this part is too important not to share for everyone. I keep saying, if you’re not selling books, it’s almost always because of your cover, blurbs or # of reviews. I’ve made tons of videos (and a free course) on cover design, and I recently posted a video on ... Read More »

The really weird tricks I use to write and publish bestselling books

Recently I realized my whole process for publishing bestselling books is completely backwards. At a party in Medellin recently, a guy said “wow, you’ve hacked publishing!”  I don’t like being called a hack because there’s an assumption that it means I’m putting out poor quality books to trick or fool readers.  (Steven Pressfield calls anyone who writes for an audience the ... Read More »

How to design 3D book promotion graphics with Google Slides (FREE TEMPLATES!)

I’ve been trying to find a way for authors to make better graphics for a long time – for book covers mostly, but also for book promotion graphics and 3D mockups. I’m still trying to find the *perfect* online design solution, but one thing I’m excited about is using Google Slides for design – there’s a lot of functionality, tons ... Read More »

A simple 10-step book launch plan you can easily use to outrank bestselling authors.

I tend to go overboard with my courses and tutorials, and am trying to simplify.  Today I’m at the San Francisco writer’s conference and I keep finding myself repeating my book launch formula to authors. I told one writer, “Authors don’t like book marketing because they think it means telling strangers about your book.” She said, “But that’s what book ... Read More »

A step-by-step book launch checklist (premarketing to make your book a bestseller)

I’ve been meaning to share a book launch checklist for months (years?) but this question popped up in one of my private Facebook groups and I thought I should answer. I am releasing a book soon but still don’t have the comprehensive “what that should entail” list. I’ve been starting to line up advance reviews, paperback copy, so they can ... Read More »

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