How to get more customers and clients (by meeting them where they are)

Recently I figured out that far more people are searching for “how to write a book” than “how to market a book” – because far more people want to write books than people who actually finish writing one. The insight I gained from that was, I can’t just be targeting clients and customers where I want to reach them. There’s a ... Read More »

How to design 3D book promotion graphics with Google Slides (FREE TEMPLATES!)

I’ve been trying to find a way for authors to make better graphics for a long time – for book covers mostly, but also for book promotion graphics and 3D mockups. I’m still trying to find the *perfect* online design solution, but one thing I’m excited about is using Google Slides for design – there’s a lot of functionality, tons ... Read More »

March writing challenge! Race other authors – sprint for prizes

I’m a slow writer… I published two books in January but have been mostly brain-dead since. I even pushed back the preorder for my next book… but now it’s got to get done. To encourage myself to write more in March, I’m sponsoring a writing challenge. Two months ago I was on a cruise with some writers and we decided ... Read More »

How to make money by publishing and selling short stories and short books on Amazon

There is a demand for publishing short stories, but the money is in ebooks. Specifically, Amazon’s “short reads” section, which is broken down by reading time for books less than 100 pages. This week I got to peak at a report from k-lytics.com, who analysed more than 14,000 books to assess the commercial attractiveness of 144 Kindle Short Read categories. ... Read More »

How to price your product or services (psychological tricks to raise your rates)

I’ve been making a living online for almost a decade, but I still have trouble pricing my services and offers. I usually focus on making everything a good deal. I include lots of bonuses and options to make the value seem incredible. I also tend to price low. This is probably a mistake. I see book coaches or other people offering ... Read More »

A simple 10-step book launch plan you can easily use to outrank bestselling authors.

I tend to go overboard with my courses and tutorials, and am trying to simplify.  Today I’m at the San Francisco writer’s conference and I keep finding myself repeating my book launch formula to authors. I told one writer, “Authors don’t like book marketing because they think it means telling strangers about your book.” She said, “But that’s what book ... Read More »

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