Grow your email list with these optin offer templates (reader magnets)

Recently Nick Stephenson and Joanna Penn have been talking about “reader magnets” – or list building by giving people a reason to follow you (usually a free ebook). This isn’t a new tactic, I’m pretty sure I stressed it in Book Marketing is Dead over a year ago, but I still see very few authors doing it well. Part of the ... Read More »

A travel itinerary based on the 2015 schedule of international book fairs

I don’t remember exactly how we decided to move to Prague; we were in Bangkok talking to Simon Whistler (Rocking Self-Publishing Podcast) and I’m tired of Taiwan – mostly because, I need to be surrounded with people excited about similar projects and there are extremely few self-publishers here. And now suddenly it’s 2015, and I have a ton of work ... Read More »

Chef and Frank: The Two Best Movies of 2014 on Art and Creativity (and how they propagate unhealthy stereotypes)

The world is changing quickly, and a large part of that change is the shift from standard 9 to 5 career jobs to life-affirming, self-fulfilling creative small businesses. But the edge between creative expression and commercial success is a harrowing journey demanding delicate and dangerous balance. Can our love for creation persist amid client demands and expectations? Should we be ... Read More »

How to turn your book into a Powerpoint, Image Quotes and YouTube video for book marketing glory (for under $100)

I’ve known I needed to be using SlideShare for some time, but haven’t mustered the motivation to complete the labor intensive task of making Powerpoint presentations. If you’ve never heard of SlideShare, it’s like YouTube for Powerpoints. It’s automatically connected with LinkedIn, so you can publish your presentation to your LinkedIn profile. And you can multiply the powerful book marketing ... Read More »

Book Cover Secrets that help authors Sell More Books (Video!)

Earlier this year I spoke at the Author Marketing Live conference in Cleveland about book cover design and book marketing. Today Jim at AMC sent me the video – which is not publicly listed and not supposed to be given away for free – but he’s letting me share it with you. I’m an awkward, self-conscious speaker, but there’s 45 ... Read More »

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