Search Results for: author website

An advertising hack for getting your business in front of the right readers

I don’t do a lot of advertising, but this year I’m planning on attending some writing and author-related conferences to build my platform (I’m even speaking at one). Attendance usually costs a few hundred dollars (plus travel), but necessitates that you actually talk to people, otherwise those valuable face-to-face meetings are wasted. If you’ve built up relationships before hand, meeting …

Read More »

Does content matter anymore? Reflections on art and competition

When I was younger and doing gallery exhibitions, I never wanted to explain my art. I don’t want to sully the viewer experience by telling them what it meant to me. “What does it mean to you?” I asked. The problem with that is, viewers don’t know whether or not something is important unless you tell them what it means. …

Read More »

How to make a “sell-sheet” for your book (with free templates!)

I’ll admit I’ve never used a sell sheet for book promotion. Instead, I like to get wicked awesome postcards printed on high quality stock. These I can hand out, put up or leave around indiscriminately. In fact after browsing through Google for sell sheet design examples, I’m pretty convinced they’re worthless. Your book cover is your sell sheet You should …

Read More »

What’s so great about Vulnerability? The Best Offer vs. Greatly Dare

I’ve written before on the cult of failure; but in case you’re new here, let me lay it out: The “follow your passion” paradigm leads some entrepreneurs to success, but most artists and authors to failure. Passion may be a necessarily ingredient IF you have a strong business idea and a product. But if all you have is passion, and …

Read More »

How to save thousands of dollars publishing your book (9 reasons you shouldn’t work with a small press).

I’ve been sitting on this post awhile. It’s opinionated. I’m rankled. Which means my judgment may be clouded, and I don’t want to pass my cloudy judgment on to you. On the other hand, I’m getting pretty damn good at helping authors publish books and just about every aspect of self-publishing. I can take a book, format it in InDesign, …

Read More »

Book marketing secrets you need to know before you publish

I’m writing a book on book marketing. It’s not exactly revolutionary, but after reading everything else available, I’ve realized a lot of advice for indie authors is outdated, disorganized or just plain wrong. Which is why most indie authors are terrible at promoting their own books. Since I’ve worked with hundreds of authors, often suggesting simple, small changes that double …

Read More »

How to really write a press release (that actually sells books), plus some free PR templates

This article is older, make sure you read this new one about a more recent press campaign. I just finished a rather long post on book advertising – in it I mentioned a mediocre book promotion blog making a lot of money on book advertisements. I was curious what sort of traffic they get so I used www.alexa.com to find out. …

Read More »

Everything you wanted to know about advertising your book (book promotion through Google, Facebook and More)

I’m a casual browser of book marketing and promotion sites. I also deal with a lot of authors asking about book promotion companies and services. In general, I say to steer clear. Paying someone else to market your book is a losing gamble, and you’ll very rarely make even a fraction of your money back. As they say on their …

Read More »
:)