Search Results for: author website

How to save thousands of dollars publishing your book (9 reasons you shouldn’t work with a small press).

I’ve been sitting on this post awhile. It’s opinionated. I’m rankled. Which means my judgment may be clouded, and I don’t want to pass my cloudy judgment on to you. On the other hand, I’m getting pretty damn good at helping authors publish books and just about every aspect of self-publishing. I can take a book, format it in InDesign, ... Read More »

Book marketing secrets you need to know before you publish

I’m writing a book on book marketing. It’s not exactly revolutionary, but after reading everything else available, I’ve realized a lot of advice for indie authors is outdated, disorganized or just plain wrong. Which is why most indie authors are terrible at promoting their own books. Since I’ve worked with hundreds of authors, often suggesting simple, small changes that double ... Read More »

How to really write a press release (that actually sells books), plus some free PR templates

This article is older, make sure you read this new one about a more recent press campaign. I just finished a rather long post on book advertising – in it I mentioned a mediocre book promotion blog making a lot of money on book advertisements. I was curious what sort of traffic they get so I used www.alexa.com to find out. ... Read More »

Everything you wanted to know about advertising your book (book promotion through Google, Facebook and More)

I’m a casual browser of book marketing and promotion sites. I also deal with a lot of authors asking about book promotion companies and services. In general, I say to steer clear. Paying someone else to market your book is a losing gamble, and you’ll very rarely make even a fraction of your money back. As they say on their ... Read More »

How much will you spend self-publishing your book? Please leave feedback!

Recently a lot of my authors have been sending the printing requirements for the small presses and publishers they’ve signed up with. These are author services companies, that usually charge a huge up-front fee (average $1000 for ebook publishing, $3000 for ebook and POD print book). But since these publishers and small presses have really ugly cover design options and ... Read More »

Copyright laws for book cover art: stock photography licenses and other things you should know

I mainly use stock photography for my book cover designs, but if I can’t find anything, I search long and hard to find an alternative. With book cover art, you need to be careful to get permission so you aren’t breaking copyright. But at the same time, copyright laws are confusing and open to creative interpretation. Here are some things ... Read More »

The Cult of Failure: How screwing everything up became the new ideal, and why that may not be a good thing

I’ve been noticing a trend for awhile. I’ve commented on it before. At first it was subtle. It began with the explosion of “Lifestyle Businesses” – a few guys quit their jobs and told everybody else, “Hey, you guys should quit your jobs too, it’s awesome!” They set themselves up as “Lifestyle Coaches” or wrote books or offered services or ... Read More »

Why I don’t ship my pants or anything else until I’m ready

In most regards, I think authors and artists have a lot to learn from the young entrepreneur crowd chilling in San Francisco and Silicon valley. They are reckless overachievers and productivity chasers with their eyes on the end goal. They are developing “minimal viable products” to test out the market and then “hustling” and “being scrappy” until they “get shit ... Read More »

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