A Crash Course in Book Marketing

I made this for an event recently, it was a handout – decided to post it here in case it’s helpful… #1 Write a book people want to read. #2 Connect with influencers or other authors in your genre/topic. Review their books. Share their stuff. Comment on their posts. Get noticed. #3 Set up a website that catches emails. Run ... Read More »

Can Hugh Howey teach us anything about book cover design?

Today I saw that Hugh Howey had posted an article on book cover design. “That’s cool,” I think. Hugh Howey is one of the most successful self-publishing authors in the world. He started out with pretty unprofessional book covers that embody the design tastes of most indie authors (they focus on scenes and symbolism and details, instead of being simple ... Read More »

3 Ways to Totally Fail Your Quest I learned from Night Museum: Secret of the Tomb

Confession: I let mediocre movies run in the background on my computer when I’m working, so I can “watch them” without them really sucking up too much time. Normally, the Night of the Museum movies are a little fun and cute. Not serious, not hilarious, but not terrible either. Except this one. The quest: the tablet is failing, so EVERYBODY ... Read More »

What’s the worst that could happen?

It’s Sunday. I’m feeling sad, nostalgic, as I tend to do on Sundays (through strangely, haven’t in a long time…) I’m not stressed, which is a major change – I’ve been behind on work for going on two years, but I stopped accepting clients until I can catch up and things are starting to become manageable again. The strange thing is, I’ve ... Read More »

8 Tips for Getting the Most out of WDS – Preparing for the 2015 World Domination Summit (or any other conference)

This year will be my third WDS (Word Domination Summit – a meetup for people living unconventionally). I wrote this post just before last year’s conference, and had a lot of people tell me they’d read it before coming and it had set their mind at ease. So I’m updating it and reposting it for 2015, in hopes it will do ... Read More »

A new reflection on image copyrights and legal issues with book cover design

Today I saw this post about Richard Prince taking other people’s Instagram photos without permission or warning and selling them in a New York art gallery for $90,000 each. It’s not his first offence: he’s previously taken photos from magazines or from other photographers and changed them just a little bit (like cutting out and swapping them figures). He’s been ... Read More »

Content or Keywords? How to write a book subtitle or tagline that grabs readers by the throat

The title of this post is a little too violent, but it exemplifies the purpose of this post: your subtitles and taglines need to engage readers. Firstly: a subtitle is usually what goes on a non-fiction book, and non-fiction book readers are mostly looking for information and content, so you need to focus on keywords (sort of, more on that later). A ... Read More »

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