Sometimes the cover design process focuses too much on what looks good and feels right – this is especially true for indie authors who want to represent their story with accuracy. But try not to forget, the cover has ONE job – to sell the book. It’s the packaging. It’s the glossy picture of a Big Mac that doesn’t really …Read More »
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I spent today making new business cards for Creativindie. I love making business cards. I’ve made dozens of sets of business cards for all my little projects, websites and books. Business cards are handy to give out to people when you’re casually talking about stuff, or new people you meet, and they can even serve as mini-adverts or posters if …Read More »
I just read a post from Chris G. about his success with blogging and online business, where he says it’s mostly a matter of relationships, not specific technologies, tricks, etc. Then I got an email from an author who’s on the lookout for new ways to market books. Perhaps the combination of the two may have prompted me to speak …Read More »
After I started doing book cover designs, I knew I needed to learn to make ebooks. All of my author clients needed to have their books formatted for Kindle, iBooks and all the other ebook stores. The problem is that making ebooks is a huge pain in the ass. You have to know a lot of code (html and some …Read More »
Where to find royalty-free stock images for your book cover (and how to avoid choosing the same one as everybody else).
If you’re indie publishing, you probably can’t afford a photo shoot. Fortunately (or unfortunately), these days major publishing houses can’t either, which means everybody is using stock photography. Stock photos are royalty-free images you pay to download, that you can use for book cover designs or other projects. There are lots of websites, and I’ll walk you through my favorites, …Read More »
New Book Cover Size and Ratio Requirements for Kindle, Barnes and Noble and Smashwords + some free cover templates!
As a book cover designer, many times my clients question me on my choices for the size and height-width ratio of my book covers. And for good reason: there is no industry standard for ebook covers – Amazon, Barnes and Noble, Apple and Smashwords all recommend different things. Many indie authors recommend making a perfect, separate file for each ebook …Read More »
Like many self publishing authors, when I was getting my first book ready to birth into the world, I realized that I had no platform, no support and very little marketing ability. How could I get people to find my book, like it and buy it? What tools could I use to self-publish – should I use Lulu, Createspace, Lightning …Read More »
Book sales may seem like a mysterious void of uncertainty, but the truth is most authors fail for very predictable reasons. Luckily, if you’re doing these things wrong, they’re (mostly) easy to fix. 1) You have no reviews. Are you driving people to buy from an amazon page with no reviews on it? Good luck – reviews sell books. You …Read More »
I just saw an interesting sales letter for a program that generates a cheesy social media chatroom box. The idea is actually pretty awesome, and I’ve seen these around: instead of a big colorful ad that says “LOOK!!! CHEAP!!! AWESOME!!!” the ad seems to “reveal” a private conversation about some secret, insider information. With our natural curiosity, need to socialize, …Read More »
How to advertise your book and why you should. There’s a self-published book being advertised on Facebook called “Replenish the Earth”. The cover is ho-hum. The first time I saw it I smirked, thinking the author was throwing their money away. The 10th time I saw it, I bought the book. Why? Exposure creates interest and curiosity. Who is this …Read More »