Facebook marketing for authors (why getting more “likes” is a waste of time)…

One of the things I see a lot of authors doing, is asking people to “like” their Facebook page. That’s an immense waste of effort. First – you’re asking for a favor, something you should never do. Even if it’s “I’ll like your page if you like mine.” Second – getting other random authors or friends to like your page ... Read More »

Are you making this huge mistake with your author website? (Choosing a tagline that attracts your readers)

I made a big mistake with my author website, which I rectify in this video: I chose a “clever” tagline for my website that wasn’t clear, didn’t have any keywords, and didn’t offer my ideal readers the benefits they’re looking for. In this video I talk about branding, keywords, search visibility, getting and keeping traffic, and making sure you’re offering ... Read More »

How to market young adult fiction and get your book in front of teen readers

After years of helping authors design, publish and market their books, in 2016 I’m focused on publishing my own young adult fiction. Since I’m building a network of powerful young adult book blogs and review sites, I wanted to share my platform with other young adult authors who are having difficulty getting visibility or connecting with teen readers. I’ll also ... Read More »

How to publish a book in 2016 (and make it a bestseller)

It’s a new year! In 2015 I decided to focus on my writing, and this month I’m gearing up to launch my first fiction. I’ve been posting a lot of advanced Amazon hacking and guerrilla book marketing stuff on my blog, but I realized that’s too much for people who are still struggling to finish their first book, get it ... Read More »

8 lies authors tell themselves about book marketing that I’m sick of hearing

This post has a lot of vulgar swearing in it. It’s a new year, I’m purging my frustrations. Whenever I meet new people, I tend to find out pretty quickly that they want to write a book, start an online business, or sell more art. That’s great, I think, I can totally help them to do that. So I start ... Read More »

Groundbreaking new feature allows authors to use Facebook advertising much more effectively in 2016!

Just found out from K-lytics that Facebook advertising has changed and become SO much more effective for book marketing. Previously, authors could only set interests, and Facebook would advertise to anyone with any of those interests. But that means you’re shotgunning your ad out to everyone, even though they might, for example, love Romance Novels but hate Vampire Literature. You’d be hoping ... Read More »

How readers find your book (increasing your Amazon page visibility in Google Search with keywords)

Two things I’m taking very seriously right now, are Amazon search results and Google search results for my upcoming novel. There are lots of ways to add keywords into your Amazon page, to increase the chances that someone on Amazon will discover your book, but it’s also crucial to Google your keywords and see what pops up. When I search for ... Read More »

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