Search Results for: book marketing

How to use ThunderClap to explode your social media reach during your book launch

UPDATE! I no longer recommend Thunderclap or similar programs – if you want people to support you by taking one action, there are better things to ask of them (like leaving a review of your book, sharing your book on their blog or website with links, etc). Social media isn’t really the place to sell books and promotional content doesn’t work ... Read More »

Can Hugh Howey teach us anything about book cover design?

Today I saw that Hugh Howey had posted an article on book cover design. “That’s cool,” I think. Hugh Howey is one of the most successful self-publishing authors in the world. He started out with pretty unprofessional book covers that embody the design tastes of most indie authors (they focus on scenes and symbolism and details, instead of being simple ... Read More »

This is why your self-published book looks unprofessional (and how to fix it)

  Indie authors have gotten much better at understanding the importance of a professionally designed book, and many of them are hiring quality designers to help make their book look just as good as any other in the bookstore. To differentiate their books from the self-published horde, however, traditional publishers have increasingly been using specialty printing options unavailable to indie ... Read More »

Representing Indie Authors at the 2015 London Book Fair

This isn’t my first book conference, but I’m definitely an outsider here. The London Book Fair is the first book fair I’ve been to that’s firmly for publishing professionals. As a concession to the self-publishing authors who have won themselves a piece of the publishing pie, the London Book Fair has provided a whole corner for indie authors to share ... Read More »

How to set up a website funnel with WordPress to build loyal readers and sell more books.

I’ve written before about author websites but now that I’ve started making videos I can offer a more ‘hands-on’ approach. I volunteered to fix Randall Wood’s website, which was an eyesore: his books are already doing well but I knew he could be selling twice as much if he fixed up his website and his marketing funnel a little. As ... Read More »

Book Cover Secrets that help authors Sell More Books (Video!)

Earlier this year I spoke at the Author Marketing Live conference in Cleveland about book cover design and book marketing. Today Jim at AMC sent me the video – which is not publicly listed and not supposed to be given away for free – but he’s letting me share it with you. I’m an awkward, self-conscious speaker, but there’s 45 ... Read More »

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