Book Marketing (best tips for 2016)

I talk a lot about book marketing on this site, but I’m not very organized… so I went through and picked some of my favorite posts. There’s a LOT of content here. For the most recent stuff, you should Click Here to search the site for new posts on book marketing. Also, you should grab Book Marketing is Dead on Amazon. ... Read More »

Bestselling book launch tactics for fiction authors (Q/A chat)

Today I chatted with Michelle Madow and Leia Stone about their recent book launches – since we all launched a book on 1/26th, it’s been fun to see how our different marketing choices, platform and audience has impact the success of our books.   Here’s a list of topics we cover: Pricing – free, 99cents, 2.99? Summary description (keywords, categories) ... Read More »

Why using Kickstarter to crowdsource your book (fundraising for authors) is a bad idea

I used Kickstarter on my first non-fiction book. I very barely succeeded raising less than $1000. Here is how it works: you basically promise a copy of the book and any extras. You give bigger/more fun prizes depending on donation amount (these aren’t really “donations” – people expect to get something in return). You can include personal stuff like “10 ... Read More »

Why preorders killed my book launch (and other lessons I learned marketing my first fiction)

Please read to the very end – right now, 1 week after launch, Shearwater is #1 in its Paid category (#2,683 in all of Kindle) with 46 reviews. There is a ton of information here… we’re going to LIVE CHAT about my book launch on Blab on February 6th – click here to join! Firstly – this isn’t actually my ... Read More »

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