Creativindie is half about finding a thing you love to do that provides value (making things); and half about connecting with your audience and allowing them to support you (selling things). For the past decade I’ve talked mostly about writing and publishing specifically, though most of the platform-building guerrilla marketing hacks I use could be equally applied to art or business in general.
Soon I’d like to expand and package together some resources just for those of you interested in starting a freelance side-business that can generate a full-time income (so you can spend more time being creative, inspired, liberated and exuberant.
I’ll probably start with this book and then turn it into a course. In the meantime, you’ll get the basics of my philosophy by signing up to my free email series or downloading the Creativindie Manifesto.
Some of you will scoff at the idea that it’s possible to start a business quickly. That’s usually because, most full-time entrepreneurs get stuck in the dreaming phases – that’s the fun part.
Full of vision and creativity and opportunity. But it’s also totally worthless. Ideas aren’t worth anything. You need to finish your offer, put it online and see if people will buy it. Most people spend a year or two and thousands of dollars starting a business – and the majority of small businesses fail.
Often, these failures are easy to predict. When I talk to people, they sometimes get upset because I’m not interested in all their big ideas and plans. I ask simple, direct questions that make them uncomfortable.
“Who are your ideal customers, how will you find them, and why would they buy your thing/service/product?”
People sometimes spend hundreds of hours avoiding those questions, instead fretting over their logo or business cards or website.
The majority of business ideas fail because the founders never have a very clear plan for how to turn their idea into profit. They think it could happen somehow, or the idea will catch on, or they’ll make money after its really successful or popular, or that they’ll get sponsorship or support later.
That means they’re really just building themselves their dream hobby and hoping somebody else will foot the bill. 24 hours is plenty of time to flesh out your business idea, test the market, and launch something.
Sure it may take longer to grow – although there are ways to have massive growth in 24 hours. And it may take time to turn it into a full-time living. But there isn’t much you can do in a week that you can’t do in 24 hours (except build trust, but you can set up a whole autoresponder sequence in an hour to build a relationship with clients on autopilot).