It’s not to hard to build a website these days and show off your work.
It’s much harder to get loyal followers or supporters. Success is rarely made by having more customers.
You need loyal customers – you need people who actually give a shit about what you’re doing. That might seem tough to do over the internet, if you’re just broadcasting yourself all the time (or Tweeting about your book. Seriously, CUT THAT OUT!)
But it’s actually very, very easy.
Ready? Here’s the secret:
Ask them a question, and then respond.
Asking them something lets them know that you care about them (and why should they care about you and your projects if you don’t care about them and theirs?)
Ask them how they’re feeling, what they are working on, what they are challenged by.
Ask them what their hopes and fears are. No matter what you’re trying to sell – art, books or widgets – you need to understand your customers before you can figure out why they aren’t buying from you.
Ask them… and if you’re lucky enough to have them answer you, write back!
It only takes a few minutes.
Listen to them and write back. Offer suggestions. Empathize. Point them to some resources you think will help. Give advice. Thank them for their comments.
Do this just once and you’ll have made a strong personal connection that cuts through the noise and fluff of internet baloney.
Do it a thousand times and you’ll suddenly have a small army.