Publicity

How to make Facebook chat ads that people can’t resist clicking (in one minute, for free)

I just saw an interesting sales letter for a program that generates a cheesy social media chatroom box. The idea is actually pretty awesome, and I’ve seen these around: instead of a big colorful ad that says “LOOK!!! CHEAP!!! AWESOME!!!” the ad seems to “reveal” a private conversation about some secret, insider information. With our natural curiosity, need to socialize, …

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How I went from PR0 to PR3 in one month, on a new site with no content: get a high pagerank quickly

Update! After posting this, I got distracted and added a “maintenance mode” plugin in for several months, which resulted in PR going back down to zero. Lesson learned. Sometime today or yesterday Google updated its PR database. “Pagerank” is a somewhat nebulous term that seems to refer to how “popular” your site is – how many people are linking to …

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A you a Dali or a Van Gogh? Selling yourself as an author or artist

There are two types of people in the world, and only one of them are successful. The Dalis are brazen self-promoters and headline grabbers. They are invincible in their self-confidence, creative and crazy in their media-friendliness, daring in their publicity stunts. The Van Goghs are quietly reflective, they ask people for favors, they are patient and sensitive, they trust other …

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How to promote a book when you’re not Tim Ferriss: book marketing for regular people.

I just got an email from Tim Ferriss with his latest stunt: “Opening the Kimono to 200 People and Baring It All”. After proving that he knows how to make a bestselling book marketing campaign, with two books as long term New York Bestsellers, everybody wants to know Tim’s promotion secrets. And for the first time, he’s revealing it all at …

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