Publicity

How to make Facebook chat ads that people can’t resist clicking (in one minute, for free)

I just saw an interesting sales letter for a program that generates a cheesy social media chatroom box. The idea is actually pretty awesome, and I’ve seen these around: instead of a big colorful ad that says “LOOK!!! CHEAP!!! AWESOME!!!” the ad seems to “reveal” a private conversation about some secret, insider information. With our natural curiosity, need to socialize, ... Read More »

Using your blog and Twitter to promote your book: tips from bestselling author John Locke

Recently I read John Locke’s kindle book, “How I sold 1 million ebooks in 5 months.” It’s well worth reading so you should check it out. Locke reveals exactly what his title promises. A few of my favorite tips are below: 1) You need to have more than one book. A complex marketing strategy to promote yourself won’t be as ... Read More »

How I went from PR0 to PR3 in one month, on a new site with no content: get a high pagerank quickly

Update! After posting this, I got distracted and added a “maintenance mode” plugin in for several months, which resulted in PR going back down to zero. Lesson learned. Sometime today or yesterday Google updated its PR database. “Pagerank” is a somewhat nebulous term that seems to refer to how “popular” your site is – how many people are linking to ... Read More »

A you a Dali or a Van Gogh? Selling yourself as an author or artist

There are two types of people in the world, and only one of them are successful. The Dalis are brazen self-promoters and headline grabbers. They are invincible in their self-confidence, creative and crazy in their media-friendliness, daring in their publicity stunts. The Van Goghs are quietly reflective, they ask people for favors, they are patient and sensitive, they trust other ... Read More »

How to promote a book when you’re not Tim Ferriss: book marketing for regular people.

I just got an email from Tim Ferriss with his latest stunt: “Opening the Kimono to 200 People and Baring It All”. After proving that he knows how to make a bestselling book marketing campaign, with two books as long term New York Bestsellers, everybody wants to know Tim’s promotion secrets. And for the first time, he’s revealing it all at ... Read More »

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