Publicity

How to use your book cover and subtitle to hook the right readers and sell more books.

Sometimes the cover design process focuses too much on what looks good and feels right – this is especially true for indie authors who want to represent their story with accuracy. But try not to forget, the cover has ONE job – to sell the book. It’s the packaging. It’s the glossy picture of a Big Mac that doesn’t really ... Read More »

How to make a business card to promote your business (or book, or art…) for under $100

I spent today making new business cards for Creativindie. I love making business cards. I’ve made dozens of sets of business cards for all my little projects, websites and books. Business cards are handy to give out to people when you’re casually talking about stuff, or new people you meet, and they can even serve as mini-adverts or posters if ... Read More »

How to Sell Books: Mike Koenigs on the Importance of an Author’s Platform

As an Indie Author, I’ve been following video marketing expert Mike Koenigs for a few years now. Today I was watching a video for his new product, “Author Marketing Expert Machines.” I’m not an affiliate, so don’t worry I won’t be pressuring you to buy anything, but the good news is that Mike’s free video does an excellent job of ... Read More »

The Book Cover Wars: What to Do When Someone Copies Your Book Cover Design; and How to Avoid Copying Others

Note: this post caused some very angry comments and discussions, but since the topic is so important and relevant to indie authors, I’m leaving it up. I hope – if any effect on them at all – that it helps the authors mentioned sell more books. Both authors have been remarkably patient, understanding and magnanimous. Today my book cover design ... Read More »

How not to be a hopelessly tragic romantically poor artist (why you should buy art, the value of art and how to sell your art)

Today I got an email message from the site Nurturing Creativity. It’s a beautiful site with a good message, and I support Denise’s main aim of nurturing creative entrepreneurs. But something about this message struck me wrong. Rather than an inspiration to artists, it’s a confirmation of some very bad messages about what art is. It’s rooted in the fundamental ... Read More »

Get the Most From Your Self-Publishing Efforts (How to make Money Selling Books)

Like many self publishing authors, when I was getting my first book ready to birth into the world, I realized that I had no platform, no support and very little marketing ability. How could I get people to find my book, like it and buy it? What tools could I use to self-publish – should I use Lulu, Createspace, Lightning ... Read More »

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