Publicity

The confusing double standard between indie and “normal” publishing (as it pertains to book cover design)

DIY book cover design template in MS Word

Something interesting I thought I would bring up, because I encounter it often in my work with indie and self-publishing authors. If you do a search for “best cover designs”, you’ll routinely see covers that designers love – like on this page. And they are very clever, very clean and simple, usually “flat” or “retro” styled, because it’s cool to be …

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DIY December – Can you tell these book covers were made in MS Word?

I’m about ready to launch a package of DIY book cover templates in MS word, to give indie authors and affordable options for high quality cover design. I’m trying to bulk upload to Pinterest (where “DIYdecember” is trending) but alas, Pinterest is fickle, so I’m going to upload some of my favorites on this page as well so I can …

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How to really write a press release (that actually sells books), plus some free PR templates

This article is older, make sure you read this new one about a more recent press campaign. I just finished a rather long post on book advertising – in it I mentioned a mediocre book promotion blog making a lot of money on book advertisements. I was curious what sort of traffic they get so I used www.alexa.com to find out. …

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Mark Coker’s tips for ebook publishing success: anti-marketing tricks that work!

I stayed up late to watch the Alliance of Independent Authors’s Self-Publishing Advice Event with Mark Coker (founder of Smashwords). His advice for ebook publishing success resonated with me, because so little of it was about marketing your book. Indie authors perversely focus on marketing, social media, and “getting the word out” about their book because they are loathe to …

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The easiest way to create content for your blog: and why you should never do it.

Your blog thrives on content. If you have an online business of any kind (including promoting your art or writing), you need fresh content so that Google, and potential fans, can find you. But writing it all yourself is tiresome and you have to think of new ideas and catchy headlines, and hiring someone to write articles for you doesn’t …

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To be inspired, or inspiring? Late night thoughts on writing, literature and blog authority.

Today was a lazy day for my brain. I woke with a slight migraine so I couldn’t get much work done. Instead my wife and I went to a movie (RIPD) and then snuck into another one (World War Z). I consumed 6 large gingersnap cookies and a double espresso, then at about midnight we came home. Sometime during these …

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