Publicity

10 catastrophic blogging mistakes that I’m still making (and brilliant advice from the experts on how to fix them)

Recently this blog wandered into uncharted territory. I thought I knew something about blogging from a handful of earlier blogging failures. I had a plan and knew a lot about how to do things the right way, some of which I’ve implemented into Creativindie. But because it’s not my main business or a source of revenue, I’ve also been kind ... Read More »

What to do when your email list is worthless (bridging the gap between your hobby and your business).

I’m up to almost 10,000 signups on my email list – that’s a hefty amount, worthy of celebration. Except that, using MailChimp, I’m paying $80 a month, or $960 a year. I only send emails once a month or so, when I’ve finished some big project worthy of sharing or have a new book out. Also, so far I’ve been ... Read More »

How to draw camels (aka – how to do something fun and creative that gets shared and helps promote your REAL projects)

Stumbled across this fun site tonight: it’s basically a book about how to draw camels: http://howtodrawcamels.com/   Except, that’s not all. The author does a bunch of interesting stuff, and some important social work, in Western Africa. But rather than starting a personal blog about himself or his projects, he chose to do something funny and remarkable. Something that is ... Read More »

Some awesome quotes for authors (that will make people like you more).

You need to share interesting, valuable content on Twitter, Facebook, Pinterest and other social media sites. Pictures get liked, shared and retweeted more than any other content. But where can you find awesome pictures that are relevant to authors that you can share to gain more followers? Right here! I’m going through my book, Write, Format, Publish, Promote and using ... Read More »

An advertising hack for getting your business in front of the right readers

I don’t do a lot of advertising, but this year I’m planning on attending some writing and author-related conferences to build my platform (I’m even speaking at one). Attendance usually costs a few hundred dollars (plus travel), but necessitates that you actually talk to people, otherwise those valuable face-to-face meetings are wasted. If you’ve built up relationships before hand, meeting ... Read More »

Does content matter anymore? Reflections on art and competition

When I was younger and doing gallery exhibitions, I never wanted to explain my art. I don’t want to sully the viewer experience by telling them what it meant to me. “What does it mean to you?” I asked. The problem with that is, viewers don’t know whether or not something is important unless you tell them what it means. ... Read More »

How to make a “sell-sheet” for your book (with free templates!)

I’ll admit I’ve never used a sell sheet for book promotion. Instead, I like to get wicked awesome postcards printed on high quality stock. These I can hand out, put up or leave around indiscriminately. In fact after browsing through Google for sell sheet design examples, I’m pretty convinced they’re worthless. Your book cover is your sell sheet You should ... Read More »

Why having a Facebook author page for your book is (mostly) useless

You’re writing a book. You want to make sure you do the marketing part right so people know about it, buy it and read it (so that they can rave and tell their friends about it). You know having a “Social Media Strategy” is important, so you might be thinking about setting up a special Facebook page for your book ... Read More »

How to write a press release (plus a $50 off coupon at PRweb!)

Recently I finished a guide to book marketing, and discouraged authors from using a free or paid press release service because I don’t think it’s worthwhile for authors or book promotion. But you might want to do it anyway, especially if you A) have a non-fiction book or B) are promoting some kind of business. I’m doing both soon so ... Read More »

The confusing double standard between indie and “normal” publishing (as it pertains to book cover design)

DIY book cover design template in MS Word

Something interesting I thought I would bring up, because I encounter it often in my work with indie and self-publishing authors. If you do a search for “best cover designs”, you’ll routinely see covers that designers love – like on this page. And they are very clever, very clean and simple, usually “flat” or “retro” styled, because it’s cool to be ... Read More »

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