Other Stuff

How to convert accidental blog traffic into raving fans (with Jeff Walker and Leadpages)

I’ve been running this blog, and several other websites, without ever focusing on earning money. That’s a mistake for two reasons. 1. It means I’m more focused on myself than on finding out what readers want and giving it to them. 2. It means I didn’t pay attention to conversion rates. Conversion rates = getting accidental blog traffic to stick ... Read More »

Is self-publishing “real” publishing? (aka I want a real book, not an ebook)

I was at a conference this weekend talking to a lot of smart people; many of whom wanted to write a book. They’d inevitably ask, “are you self-publishing?” and then scowl, because they “want a real, physical book, not just an ebook.” I explained that print on demand has been around for a decade and makes physical paperbacks and hard ... Read More »

A Crash Course in Book Marketing

I made this for an event recently, it was a handout – decided to post it here in case it’s helpful… #1 Write a book people want to read. #2 Connect with influencers or other authors in your genre/topic. Review their books. Share their stuff. Comment on their posts. Get noticed. #3 Set up a website that catches emails. Run ... Read More »

3 Ways to Totally Fail Your Quest I learned from Night Museum: Secret of the Tomb

Confession: I let mediocre movies run in the background on my computer when I’m working, so I can “watch them” without them really sucking up too much time. Normally, the Night of the Museum movies are a little fun and cute. Not serious, not hilarious, but not terrible either. Except this one. The quest: the tablet is failing, so EVERYBODY ... Read More »

What’s the worst that could happen?

It’s Sunday. I’m feeling sad, nostalgic, as I tend to do on Sundays (through strangely, haven’t in a long time…) I’m not stressed, which is a major change – I’ve been behind on work for going on two years, but I stopped accepting clients until I can catch up and things are starting to become manageable again. The strange thing is, I’ve ... Read More »

How to set up a website funnel with WordPress to build loyal readers and sell more books.

I’ve written before about author websites but now that I’ve started making videos I can offer a more ‘hands-on’ approach. I volunteered to fix Randall Wood’s website, which was an eyesore: his books are already doing well but I knew he could be selling twice as much if he fixed up his website and his marketing funnel a little. As ... Read More »

Pin It on Pinterest