Other Stuff

How to write a book introduction or preface (masterful persuasion techniques from Think and Grow Rich)

Recently I’ve been learning about story. Specifically, using story architecture like a Trojan Horse: getting people to pay attention and disarm resistance, so that you can give them enough information to start liking (sympathy) and trusting (credibility) you. Because if they don’t like and trust you, they won’t keep reading – but unless you start with story, they won’t pay attention enough …

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The Letter of Lord Chandos

I’m sharing this because I enjoy it: the struggle of putting down feelings into words. Hugo von Hofmannsthal The Letter of Lord Chandos THIS is the letter Philip, Lord Chandos, younger son of the Earl of Bath, wrote to Francis Bacon, later Baron Verulam, Viscount St. Albans, apologizing for his complete abandonment of literary ac­tivity.     For it is, …

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How to write a non-fiction book that changes lives

I’m editing a non-fiction book today and making notes on what went wrong. Unfortunately, some of the things missing are things I also don’t do in my own non-fiction books, so here’s a short list. #1 – make it a community effort The easy way to publish a bestseller is to include stories by other people. The more people you …

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How to sell stuff online when you hate talking to people (adventures in introverted entrepreneurship)

I didn’t start speaking until I was ready for full sentences. I don’t like making mistakes and hate being laughed at. Like most people, when I got into art or writing, I wanted my work to be “finished” before sharing it. Even though I’ve learned to share work earlier to get feedback before committing to something, I still feel like most …

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When should you give up? The difference between “hustle” and “failure”

I started this post years ago, but the topic came up again recently at a business conference in Saigon. The speaker, John Logan of Consulting Unleashed, said something like this: Why would you want to grind or hustle? Don’t force it if it’s not working. There was a lot of confusion in the room, because entrepreneurs are familiar with stories …

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Do you have what it takes to be a writer?

  There are generally two places when writers quit. The first is after their first, second or third book. They expected everything to be easy and found out that publishing is hard. They assumed their book would be successful on its own merits, despite having an unprofessional cover, blurb and website. They thought it would connect with readers even though …

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Is my writing good enough? How to tell if you have what it takes to be a writer.

If you’re thinking about becoming a writer, you might be asking yourself whether you’re “Good Enough” to go professional. The short answer is YES, because quality doesn’t matter. Let me explain: Readers read for content, not quality.  Yes, it needs to be clean and edited enough not to be distracting. I shoot for less than 1 typo in 10,000 words …

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15 author website examples and critique

It’s really hard to describe how to make a great author website, so I made a video critiquing 15 real-life examples. These aren’t *perfect* author websites, but they are representative of the type of websites most authors have. If you watch the whole video, you’ll learn a lot about setting up a website for authors. However: None of it really matters …

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