making money

How to get more customers and clients (by meeting them where they are)

Recently I figured out that far more people are searching for “how to write a book” than “how to market a book” – because far more people want to write books than people who actually finish writing one. The insight I gained from that was, I can’t just be targeting clients and customers where I want to reach them. There’s a ... Read More »

How to price your product or services (psychological tricks to raise your rates)

I’ve been making a living online for almost a decade, but I still have trouble pricing my services and offers. I usually focus on making everything a good deal. I include lots of bonuses and options to make the value seem incredible. I also tend to price low. This is probably a mistake. I see book coaches or other people offering ... Read More »

How I made $18,000 in 48 hours with my first course launch (with no webinar and no affiliates)

Even though I don’t consider myself an expert at doing online courses, I did pretty well with my first one. So this is an (epic) case study explaining everything I did to make 5-figures with my first course launch – without any affiliates promoting it for me, and without doing any webinars. I hope it will be useful for anyone else thinking ... Read More »

Whine or shine (how much of your struggle should you share?)

I just read a blog post from a self-styled “international marketing expert” that rubbed me the wrong way. It was basically a rant against helping other people for free, when she had courses for that, and they should pay her, dammit! I understand that people want to be protective of their content… but I often tell artists and authors that ... Read More »

Pin It on Pinterest