making money

How to get more customers and clients (by meeting them where they are)

Recently I figured out that far more people are searching for “how to write a book” than “how to market a book” – because far more people want to write books than people who actually finish writing one. The insight I gained from that was, I can’t just be targeting clients and customers where I want to reach them. There’s a ... Read More »

How to price your product or services (psychological tricks to raise your rates)

I’ve been making a living online for almost a decade, but I still have trouble pricing my services and offers. I usually focus on making everything a good deal. I include lots of bonuses and options to make the value seem incredible. I also tend to price low. This is probably a mistake. I see book coaches or other people offering ... Read More »

How I made $18,000 in 48 hours with my first course launch (with no webinar and no affiliates)

Even though I don’t consider myself an expert at doing online courses, I did pretty well with my first one. So this is an (epic) case study explaining everything I did to make 5-figures with my first course launch – without any affiliates promoting it for me, and without doing any webinars. I hope it will be useful for anyone else thinking ... Read More »

Whine or shine (how much of your struggle should you share?)

I just read a blog post from a self-styled “international marketing expert” that rubbed me the wrong way. It was basically a rant against helping other people for free, when she had courses for that, and they should pay her, dammit! I understand that people want to be protective of their content… but I often tell artists and authors that ... Read More »

When should you give up on your writing?

I’ve been thinking about writing this post for awhile, but just saw this letter on NYMag’s Dear Polly section from a middle aged author struggling with her declining career, and the response is basically the world’s worst advice to writers. Even worse, it’s exactly what all authors and writers keep repeating and telling each other. And it’s well written. Which ... Read More »

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