Indie Authors

A serialized fiction growth-hacking technique for fiction writers

Most book marketing tips and strategies are for non-fiction authors. When publishing experts are asked, “well what about fiction writers,” the answer is usually, “um, I don’t have experience with that, but it should work too.” Here’s how to sell books: build a platform and an email list. BUT HOW?! Usually by giving away a lot of free stuff or some ... Read More »

7 Things Indie Authors are Doing RIGHT (some positive reinforcement to support your confidence)

Recently I posted an article/video called “The #1 Thing Indie Authors are Doing Wrong” – I didn’t expect much traffic but actually people have been sharing it quite a lot. So I watched my own video and I heard a lot of negativity. It’s frustrating, for me, and anybody who works in the publishing industry, to face an ever-increasing torrent ... Read More »

Tattoos for writers (#amwriting)

I’ve wanted tattoos on my forearms or hands for a long, long time. I used to say, “I’ll get them done when I never have to consider getting a job or employment.” I passed that mark some time ago (I haven’t been employed for almost 5 years). But then I just didn’t know what to get. I thought about my ... Read More »

How to hack your way to the top of any Amazon bestseller category with free and cheap books

I keep telling people to make their books free, followed by 99cents, and they keep ignoring me. So here’s a short case study to show how freaking effective pricing hacks can be for dominating Amazon.   Take a look at #2 up there, the “Feel Good Myth.” Prime real estate you couldn’t even buy – top of the bestseller lists, ... Read More »

This is why book marketing packages don’t work

I see a lot of small publishing companies and book publicity “experts” offering book marketing packages that look something like this: Standard Author website Fan e-mail list for your website Social media accounts with weekly updates (Facebook, Twitter, LinkedIn, and Google+) Search engine optimization Book listing on Goodreads, Shelfari, and other book listing sites Amazon book promotion and management News ... Read More »

6 reasons why everyone is totally wrong about author websites (and it’s killing your book sales!)

If you are publishing a book and thinking about getting an author website designed, you probably having something fancy in mind – something glossy and sleek and professional, fully customized to match your brand and genre and book. Something totally amazing. Because that’s what all the bestselling authors with big platforms have. And so author website making companies usually offer something ... Read More »

Why you shouldn’t make a paperback (print) version available before you launch your book

I’ve heard the argument being passed around, quite frequently by some indie authors, that you need to put up a print version of your book before you start your marketing, for these reasons: 1. Having the print book available makes you look more professional and trustworthy – it must be good if you spent the time and money to make ... Read More »

Awesome Indie Books (A Criticism of Book Awards and Seals)

Today on Facebook I saw a post about the Awesome Indies website, which just relaunched with a new design. I support indie authors and want them to succeed, and I like the idea of indie authors grouping together and doing cool things. The intention Awesome Indies is noble: lots of people are publishing crappy books. Awesome Indies will sort out ... Read More »

Are you happy with your author website? (Comment for a free site review!)

Over the last couple of years my mission has been to improve the quality standard for self-published book covers, and after helping thousands of indie authors, I know I’m making a dent. But authors still face two huge challenges: author marketing, and having a decent author website. Although I talk a lot about book marketing, I’ve said before that I ... Read More »

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