Entrepreneurs

How to use BuzzFeed (or any other site) to grow your platform and sell more of anything

A minute ago I was searching for images for a book cover. That led to a cat gif, which led to a Buzzfeed article called “16 things only spontaneous people can relate to as told by cats.” I spent a few minutes watching short cat gifs. What’s not to like? They appeal to everybody (even if you’re not really “spontaneous”). ... Read More »

What to do when your email list is worthless (bridging the gap between your hobby and your business).

I’m up to almost 10,000 signups on my email list – that’s a hefty amount, worthy of celebration. Except that, using MailChimp, I’m paying $80 a month, or $960 a year. I only send emails once a month or so, when I’ve finished some big project worthy of sharing or have a new book out. Also, so far I’ve been ... Read More »

How to make a lot of money in indie publishing (and how to go broke).

This past month I’ve been thinking big and buying up online platforms related to publishing and book design. My little blog gets some traffic, and my book cover design business is doing fine – I just want to be a bigger player. A couple weeks ago I found a little blog network for indie authors – it had a website ... Read More »

An advertising hack for getting your business in front of the right readers

I don’t do a lot of advertising, but this year I’m planning on attending some writing and author-related conferences to build my platform (I’m even speaking at one). Attendance usually costs a few hundred dollars (plus travel), but necessitates that you actually talk to people, otherwise those valuable face-to-face meetings are wasted. If you’ve built up relationships before hand, meeting ... Read More »

Why having a Facebook author page for your book is (mostly) useless

You’re writing a book. You want to make sure you do the marketing part right so people know about it, buy it and read it (so that they can rave and tell their friends about it). You know having a “Social Media Strategy” is important, so you might be thinking about setting up a special Facebook page for your book ... Read More »

An open letter to an aspiring artist (how to make money doing what you love, and motivate yourself to finish the work).

Creativindie is slowly coming into its own and providing exactly the kind of help for artists and authors that it’s intended to. It’s so exciting that people are actually visiting my blog and getting in touch with me! I got a letter from Jen today, who’s struggling to find a way to get her foot in the door and do ... Read More »

The horrible hidden truth behind the Secret Life of Walter Mitty that’s keeping you from your dreams

On the surface, the Secret Life of Walter Mitty is a movie with values I can get behind. A boring photo-processor daydreams about epic adventures because he’s too scared and socially awkward to actually do anything. He’s made fun of, ignored and taken for granted. He’s supporting his mom and his dead-beat actress sister; a duty he took on at ... Read More »

Pin It on Pinterest