business

How to turn your nonfiction book into a profitable online course

A few years ago I started publishing nonfiction ebooks to boost my business. I still recommend ebooks as a simple and easy way to generate leads, get more traffic, dominate your industry and establish yourself as an expert. It’s relatively easy to get your Amazon page to rank well in Google. The problem is that it’s hard to earn good ... Read More »

14 ways to get more likes, comments, shares and engagements on Facebook

This is something I’m going to start working on, but don’t do well yet. Basically, Facebook controls who sees your content. Even if you have a lot of followers, they aren’t seeing your stuff. You can increase the visibility you get based on engagement – if people comment, like or share your posts, Facebook will automatically share your content with ... Read More »

Chef and Frank: The Two Best Movies of 2014 on Art and Creativity (and how they propagate unhealthy stereotypes)

The world is changing quickly, and a large part of that change is the shift from standard 9 to 5 career jobs to life-affirming, self-fulfilling creative small businesses. But the edge between creative expression and commercial success is a harrowing journey demanding delicate and dangerous balance. Can our love for creation persist amid client demands and expectations? Should we be ... Read More »

6 reasons why everyone is totally wrong about author websites (and it’s killing your book sales!)

If you are publishing a book and thinking about getting an author website designed, you probably having something fancy in mind – something glossy and sleek and professional, fully customized to match your brand and genre and book. Something totally amazing. Because that’s what all the bestselling authors with big platforms have. And so author website making companies usually offer something ... Read More »

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