book publishing

March writing challenge! Race other authors – sprint for prizes

I’m a slow writer… I published two books in January but have been mostly brain-dead since. I even pushed back the preorder for my next book… but now it’s got to get done. To encourage myself to write more in March, I’m sponsoring a writing challenge. Two months ago I was on a cruise with some writers and we decided ... Read More »

How to make money by publishing and selling short stories and short books on Amazon

There is a demand for publishing short stories, but the money is in ebooks. Specifically, Amazon’s “short reads” section, which is broken down by reading time for books less than 100 pages. This week I got to peak at a report from k-lytics.com, who analysed more than 14,000 books to assess the commercial attractiveness of 144 Kindle Short Read categories. ... Read More »

A simple 10-step book launch plan you can easily use to outrank bestselling authors.

I tend to go overboard with my courses and tutorials, and am trying to simplify.  Today I’m at the San Francisco writer’s conference and I keep finding myself repeating my book launch formula to authors. I told one writer, “Authors don’t like book marketing because they think it means telling strangers about your book.” She said, “But that’s what book ... Read More »

The #1 mistake self-publishing authors make with their book marketing

This isn’t actually a huge deal, but my recent book on book marketing isn’t doing so well (ranking at around 5ok). But that’s embarrassing because books about book marketing should do well, right? I mean, if it’s a good book and they guy knows about book marketing, it should be smoking! But that’s not true, because, as I point out ... Read More »

Not all marketing is spam (and not all spam is marketing)

This week a few issues have brought up an issue that needs mentioning. I think there’s a reluctance in high-brow literary circles towards money, or marketing, or sales. Many indie authors talk about craft or quality but hate the idea of marketing their books. “Profit” is not the intended result of writing and publishing, for many authors, even traditionally published ... Read More »

Writing for market is not selling out (how to write books that sell)

For the past year, authors have been skeptical of the way I’m writing and marketing my books. They are skeptical of giving away my books for free, which I’ve done, and also trying to write and publish books quickly that satisfy a particular market. There are reasons for their skepticism, but they are mostly based on the romantic ideology that ... Read More »

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