book publishing

How to do a newsletter swap to reach more readers (and sell more books)

This is my first year of publishing fiction – so I concentrated on building a big list and was very careful with what I shared. However, now that I’m focused on my books generating income, I’m prepared to promote other (talented) authors in my genre to my list, in exchange with them promoting my books to their list. This is ... Read More »

A step-by-step book launch checklist (premarketing to make your book a bestseller)

I’ve been meaning to share a book launch checklist for months (years?) but this question popped up in one of my private Facebook groups and I thought I should answer. I am releasing a book soon but still don’t have the comprehensive “what that should entail” list. I’ve been starting to line up advance reviews, paperback copy, so they can ... Read More »

How to publish anthologies, boxsets and run multi-author promotions

It’s December, and I’m on a cruise ship cruising the Atlantic (with surprisingly good wifi). We’ve been in Europe three months and are heading back to the Americas. We left from the Canary Islands, the night sea is dark and the steam from the boat is white. There’s a very Titanic feel. I’m hoping to (finally) finish my first full ... Read More »

Publishing experiments – why I redesign my covers for more sales

Today I redid some of my covers. I’ve actually gone through at least 5 covers for Shearwater (my YA mermaid romance novel), and since publishing part one I haven’t been happy with it. Even though most people like it, and it performs OK, I wanted something stronger. But people are asking me why – why switch covers? Isn’t that bad for ... Read More »

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