book publishing

DIY December – Can you tell these book covers were made in MS Word?

I’m about ready to launch a package of DIY book cover templates in MS word, to give indie authors and affordable options for high quality cover design. I’m trying to bulk upload to Pinterest (where “DIYdecember” is trending) but alas, Pinterest is fickle, so I’m going to upload some of my favorites on this page as well so I can …

Read More »

Book marketing secrets you need to know before you publish

I’m writing a book on book marketing. It’s not exactly revolutionary, but after reading everything else available, I’ve realized a lot of advice for indie authors is outdated, disorganized or just plain wrong. Which is why most indie authors are terrible at promoting their own books. Since I’ve worked with hundreds of authors, often suggesting simple, small changes that double …

Read More »

Can introverts be successful authors? How do you build a platform around your writing when you like to be alone

I have a suspicion, or maybe more like a prejudice, that all the best writers and artists are introverts. We are proud and independent, we like to spend time on our own with our own ideas, we excel at keeping ourselves entertained with the creative production of our own worlds. I distrust extroverted writers and artists, because they probably spend …

Read More »

How to really write a press release (that actually sells books), plus some free PR templates

This article is older, make sure you read this new one about a more recent press campaign. I just finished a rather long post on book advertising – in it I mentioned a mediocre book promotion blog making a lot of money on book advertisements. I was curious what sort of traffic they get so I used www.alexa.com to find out. …

Read More »

Everything you wanted to know about advertising your book (book promotion through Google, Facebook and More)

I’m a casual browser of book marketing and promotion sites. I also deal with a lot of authors asking about book promotion companies and services. In general, I say to steer clear. Paying someone else to market your book is a losing gamble, and you’ll very rarely make even a fraction of your money back. As they say on their …

Read More »

How much will you spend self-publishing your book? Please leave feedback!

Recently a lot of my authors have been sending the printing requirements for the small presses and publishers they’ve signed up with. These are author services companies, that usually charge a huge up-front fee (average $1000 for ebook publishing, $3000 for ebook and POD print book). But since these publishers and small presses have really ugly cover design options and …

Read More »

A simple and bizarre trick to help you write and edit your book (by switching between creativity and laser-focused attention)

I know one of the biggest challenges for writers is A) coming up with creative ideas for their writing and B) going back through their writing to self-edit, rewrite, improve and restructure. These are vastly different skills which need vastly different mind-sets. But there’s a simple and easy trick you can use to switch between them. I’m reading Imagine, How …

Read More »

Copyright laws for book cover art: stock photography licenses and other things you should know

I mainly use stock photography for my book cover designs, but if I can’t find anything, I search long and hard to find an alternative. With book cover art, you need to be careful to get permission so you aren’t breaking copyright. But at the same time, copyright laws are confusing and open to creative interpretation. Here are some things …

Read More »

Matte or Gloss varnish for book printing: Createspace now allows both, but which is better?

Createspace just announced that Matte cover finish is now available for print books, on new and existing titles. For the past decade or so, that option was only available on Lightning Source. So let’s talk about which one you should choose: Matte is smoother and has less glare, but the colors are slightly muted. For non-fiction or more subtle literary …

Read More »