book publishing

High price = higher satisfaction: except when selling books (+a defense of Hugh Howey)

A couple nights ago I met up with Hugh Howey Fan Fic writer Wes Davies over pizza and beer in Tainan, Taiwan; as indie authors we discussed marketing and pricing strategies. The best plan (I continue to affirm) is cheap or free – especially at the beginning, and especially as a lead-in to a series. Lower prices = more downloads, …

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300+ Fool-Proof Fonts to use for your Book Cover Design (an epic list of best fonts per genre)

Using the right fonts on your book cover helps tell the reader what genre your book fits into and elicits an emotional response. You want it to look great, but also be appropriate, fit in well with the cover design, and (probably) be just a little more interesting than a standard font. So I’ve put together some cheat-sheets of the …

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The 8 brilliant fonts you NEED to use in your book layout (with type combinations and samples)

If you were formatting a book – just the inside – you’d have to choose a strong, perfect body font for the main paragraphs and a complimentary and interesting font for titles, subtitles and chapter headings. Except you don’t really need to do that, because (I assume) you’ve already put together an amazing cover design, and your cover design (I …

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How to save thousands of dollars publishing your book (9 reasons you shouldn’t work with a small press).

I’ve been sitting on this post awhile. It’s opinionated. I’m rankled. Which means my judgment may be clouded, and I don’t want to pass my cloudy judgment on to you. On the other hand, I’m getting pretty damn good at helping authors publish books and just about every aspect of self-publishing. I can take a book, format it in InDesign, …

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Why “Saving Mr. Banks” should be required viewing for self-publishing authors

I’ve just started watching “Saving Mr. Banks” – the story of how Walt Disney (Tom Hanks) acquired the book rights of Mary Poppins from the author P. L. Travers (Emma Thompson). At the beginning of the story, P. L. Travers is a control freak, absolutely paranoid that her creation will be modified, changed, ruined. Disney has been chasing her for 20 …

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How I got banned from KDP (and what happens after your account is deleted).

In an unexpected Christmas surprise, I got some emails today saying Amazon had deleted my Kindle Direct Publishing accounts, I can never publish on KDP again, and they aren’t required to pay me for previous sales. This happened during the height of my new book launch, when I was #1 in all my categories, and just starting to build reviews. …

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How to format your book’s sales page listing on Amazon.com (through KDP or Author Central)

The last time I added a book to Amazon (2011) things were a little different, and I had to learn to tricky, not-quite-html code. But the situation has improved. From what I understand (as of Nov. 2013) or so, you can login to Author Central and manage your book description, but on Author Central you can only use the html …

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The confusing double standard between indie and “normal” publishing (as it pertains to book cover design)

DIY book cover design template in MS Word

Something interesting I thought I would bring up, because I encounter it often in my work with indie and self-publishing authors. If you do a search for “best cover designs”, you’ll routinely see covers that designers love – like on this page. And they are very clever, very clean and simple, usually “flat” or “retro” styled, because it’s cool to be …

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