book publishing

How to make a “sell-sheet” for your book (with free templates!)

I’ll admit I’ve never used a sell sheet for book promotion. Instead, I like to get wicked awesome postcards printed on high quality stock. These I can hand out, put up or leave around indiscriminately. In fact after browsing through Google for sell sheet design examples, I’m pretty convinced they’re worthless. Your book cover is your sell sheet You should …

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What’s so great about Vulnerability? The Best Offer vs. Greatly Dare

I’ve written before on the cult of failure; but in case you’re new here, let me lay it out: The “follow your passion” paradigm leads some entrepreneurs to success, but most artists and authors to failure. Passion may be a necessarily ingredient IF you have a strong business idea and a product. But if all you have is passion, and …

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How to make a publishing logo or imprint “button” for your book cover design

I recently gave this blog a facelift, and since I’ll be publishing four books this year under the umbrella of my personal brand Creativindie, I needed a logo for my book covers. I hadn’t worried about this for the ebooks, but I’m getting organized and putting out some high quality paperbacks as well. Most books have a small publishing imprint …

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Why having a Facebook author page for your book is (mostly) useless

You’re writing a book. You want to make sure you do the marketing part right so people know about it, buy it and read it (so that they can rave and tell their friends about it). You know having a “Social Media Strategy” is important, so you might be thinking about setting up a special Facebook page for your book …

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High price = higher satisfaction: except when selling books (+a defense of Hugh Howey)

A couple nights ago I met up with Hugh Howey Fan Fic writer Wes Davies over pizza and beer in Tainan, Taiwan; as indie authors we discussed marketing and pricing strategies. The best plan (I continue to affirm) is cheap or free – especially at the beginning, and especially as a lead-in to a series. Lower prices = more downloads, …

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300+ Fool-Proof Fonts to use for your Book Cover Design (an epic list of best fonts per genre)

Using the right fonts on your book cover helps tell the reader what genre your book fits into and elicits an emotional response. You want it to look great, but also be appropriate, fit in well with the cover design, and (probably) be just a little more interesting than a standard font. So I’ve put together some cheat-sheets of the …

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The 8 brilliant fonts you NEED to use in your book layout (with type combinations and samples)

If you were formatting a book – just the inside – you’d have to choose a strong, perfect body font for the main paragraphs and a complimentary and interesting font for titles, subtitles and chapter headings. Except you don’t really need to do that, because (I assume) you’ve already put together an amazing cover design, and your cover design (I …

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How to save thousands of dollars publishing your book (9 reasons you shouldn’t work with a small press).

I’ve been sitting on this post awhile. It’s opinionated. I’m rankled. Which means my judgment may be clouded, and I don’t want to pass my cloudy judgment on to you. On the other hand, I’m getting pretty damn good at helping authors publish books and just about every aspect of self-publishing. I can take a book, format it in InDesign, …

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Why “Saving Mr. Banks” should be required viewing for self-publishing authors

I’ve just started watching “Saving Mr. Banks” – the story of how Walt Disney (Tom Hanks) acquired the book rights of Mary Poppins from the author P. L. Travers (Emma Thompson). At the beginning of the story, P. L. Travers is a control freak, absolutely paranoid that her creation will be modified, changed, ruined. Disney has been chasing her for 20 …

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