book publishing

How to use BuzzFeed (or any other site) to grow your platform and sell more of anything

A minute ago I was searching for images for a book cover. That led to a cat gif, which led to a Buzzfeed article called “16 things only spontaneous people can relate to as told by cats.” I spent a few minutes watching short cat gifs. What’s not to like? They appeal to everybody (even if you’re not really “spontaneous”). ... Read More »

Why asking for feedback on your book cover is mostly useless

I tell my book cover clients to get a lot of feedback – especially when they’re starting to commit to an idea I disagree with. Authors can often get too close and personal with their covers; they stare at the options for hours, making decisions, slowly forming a bond that is hard to break. Which means, when they ask for ... Read More »

How to make a full print book cover in Microsoft Word for Createspace, Lulu or Lightning Source

At the end of 2013 I put out a package of DIY book cover templates in Microsoft Word and revolutionized publishing with a how-to guide to designing amazing book covers in an easy to use program you’re already familiar with. But it took me a while longer to figure out how to customize your front cover into a full print ... Read More »

Some awesome quotes for authors (that will make people like you more).

You need to share interesting, valuable content on Twitter, Facebook, Pinterest and other social media sites. Pictures get liked, shared and retweeted more than any other content. But where can you find awesome pictures that are relevant to authors that you can share to gain more followers? Right here! I’m going through my book, Write, Format, Publish, Promote and using ... Read More »

Your book is a car, your blog is the driveway (explaining your author website)

I’m working with Laurie Berry Clifford to prepare for her book launch, and we’ve been discussing author websites. I think our conversation is worth sharing. I’ve tried to research this myself but I can’t seem to find a straight answer. It’s about blogging. I’m going to start a blog called Buddha Frog Life. I have no problem understanding how to ... Read More »

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