book publishing

Everything you think you know about your author website is wrong

I was listening to a session of the Non-Fiction Writers Conference today and the question came up: “How do people find your website?” The answer involved using Google keywords to find out what people are searching for, and then rewrite your content to use more of those search terms. For example, if my book is about is about book marketing, ... Read More »

Createspace’s Cover Generator is Totally Broken

According to Createspace’s submission requirements, To calculate the spine width of your book, White paper: multiply page count by 0.002252 Cream paper: multiply page count by 0.0025 So, for the 230 page cream book I’m working on, my calculator says the spine width should be 0.575″. That’s also what Createspace is telling the author, as it rejects the cover I ... Read More »

The Disappointments of Kindle Formatting (why is Amazon’s “Look Inside” feature so broken?)

In my books and with my clients, I routinely stress to keep ebooks very simple. Nothing fancy. No embedded fonts or images. Because it’s unlikely to look good on all different platforms and ebook readers. But that’s so boring. I ignore my own advice, because for me, style and design are as important as content. Today however I’ve proved myself ... Read More »

Does content matter anymore? Reflections on art and competition

When I was younger and doing gallery exhibitions, I never wanted to explain my art. I don’t want to sully the viewer experience by telling them what it meant to me. “What does it mean to you?” I asked. The problem with that is, viewers don’t know whether or not something is important unless you tell them what it means. ... Read More »

To Audiobook or Not to Audiobook? Let the numbers decide.

I’ve been semi-curious about audiobooks for some time. Do people really listen to them? Will they help your print and ebook sales? Will you make any extra money? But I’ve been too busy to give them much attention. Recently however, Matt Stone (of archangel ink) offered to help me out and make one for Book Marketing is Dead. It took ... Read More »

How to make a “sell-sheet” for your book (with free templates!)

I’ll admit I’ve never used a sell sheet for book promotion. Instead, I like to get wicked awesome postcards printed on high quality stock. These I can hand out, put up or leave around indiscriminately. In fact after browsing through Google for sell sheet design examples, I’m pretty convinced they’re worthless. Your book cover is your sell sheet You should ... Read More »

What’s so great about Vulnerability? The Best Offer vs. Greatly Dare

I’ve written before on the cult of failure; but in case you’re new here, let me lay it out: The “follow your passion” paradigm leads some entrepreneurs to success, but most artists and authors to failure. Passion may be a necessarily ingredient IF you have a strong business idea and a product. But if all you have is passion, and ... Read More »

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