book publishing

Your book is a car, your blog is the driveway (explaining your author website)

I’m working with Laurie Berry Clifford to prepare for her book launch, and we’ve been discussing author websites. I think our conversation is worth sharing. I’ve tried to research this myself but I can’t seem to find a straight answer. It’s about blogging. I’m going to start a blog called Buddha Frog Life. I have no problem understanding how to ... Read More »

There is no conspiracy against self-published books – just shitty ones.

This is a short post: I hear a lot of indie authors complaining about how everybody is against them. Reviewers won’t touch their book. They can’t get into bookstores. Everywhere they try to promote their book they hear things like “we don’t work with self-publishing authors.” That can seem like prejudice. It can seem unfair to group all indie authors ... Read More »

Best free online graphics editors for making your own book cover designs

Update: my design tool is live, here: www.diybookcovers.com/covermakertool. It works, but the real value will be in all the templates that I’ll be adding soon. Go play with it and see what you think. So here’s an interesting problem: self-publishing is exploding globally. People want to publish quickly and cheaply. Formatting can be automated to some extent. But getting a high quality ... Read More »

Everything you think you know about your author website is wrong

I was listening to a session of the Non-Fiction Writers Conference today and the question came up: “How do people find your website?” The answer involved using Google keywords to find out what people are searching for, and then rewrite your content to use more of those search terms. For example, if my book is about is about book marketing, ... Read More »

Createspace’s Cover Generator is Totally Broken

According to Createspace’s submission requirements, To calculate the spine width of your book, White paper: multiply page count by 0.002252 Cream paper: multiply page count by 0.0025 So, for the 230 page cream book I’m working on, my calculator says the spine width should be 0.575″. That’s also what Createspace is telling the author, as it rejects the cover I ... Read More »

The Disappointments of Kindle Formatting (why is Amazon’s “Look Inside” feature so broken?)

In my books and with my clients, I routinely stress to keep ebooks very simple. Nothing fancy. No embedded fonts or images. Because it’s unlikely to look good on all different platforms and ebook readers. But that’s so boring. I ignore my own advice, because for me, style and design are as important as content. Today however I’ve proved myself ... Read More »

Does content matter anymore? Reflections on art and competition

When I was younger and doing gallery exhibitions, I never wanted to explain my art. I don’t want to sully the viewer experience by telling them what it meant to me. “What does it mean to you?” I asked. The problem with that is, viewers don’t know whether or not something is important unless you tell them what it means. ... Read More »

To Audiobook or Not to Audiobook? Let the numbers decide.

I’ve been semi-curious about audiobooks for some time. Do people really listen to them? Will they help your print and ebook sales? Will you make any extra money? But I’ve been too busy to give them much attention. Recently however, Matt Stone (of archangel ink) offered to help me out and make one for Book Marketing is Dead. It took ... Read More »

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