book publishing

The hidden costs of publishing (read this BEFORE you pay anyone to publish your book!)

Tonight I made an hour long video, under the alleged topic “how much does publishing really cost” – however, the main focus of the video turned into a rant about certain publishing gurus or writing coaches who charge an extraordinary amount of money to help you write and publish your book. My own opinions are confused because, while I have …

Read More »

Email marketing mastery for authors (get more subscribers, increase open rates, decrease unsubscribes, and build an army of loyal fans)

Picture it like this: you’re a poor orphan on a ship with a spoiled princess. Lightning strikes, the ship is going down. You spot another ship not far away. You have to convince the princess to trust you and jump together off the boat. YOU know this is the only way to save her, but she’s not convinced. That’s email …

Read More »

How to sell more art and poetry

I made a video review for Cassandra Arnold and it’s worth sharing, because she’s both and artist and a writer, and she’s struggling to get visibility on both or figure out how to sell her poetry books and short stories. I touched on some really interesting book marketing ideas for poets and artists, so I hope it helps some other …

Read More »

How to publish a nonfiction book that attracts clients and grows your business

Most business-owners understand the potential of writing a book, they just don’t know what to write about. They usually try to find their “one perfect thing” – which can be hard if you’re not exactly sure what you want to do with your life or business; and of course you want everything to be perfect which can be intimidating. Here’s the …

Read More »

Three quick and easy ways to get more book reviews for your self-published books

Getting more book reviews is critical for authors – without at least 10 reviews it’s hard to even give your books away for free. Unless you already have a platform, you should shoot for around 20 before you invest in book marketing, promotion or advertising. But how do you find reviewers? What should you say when you contact them? What …

Read More »

How to use BookFunnel and Instafreebie if you’re in Kindle Unlimited (KDP Select and free book giveaways)

For several years I’ve used Instafreebie and BookFunnel to give out ARCs (advanced reader copies) to my email list. Recently however, there have been some KU controversies concerning free book giveaways for authors enrolled in the Kindle Unlimited program. I want to be careful not to break terms or get in trouble with Amazon, so I did some digging. I’d previously received a …

Read More »

How to launch a bestselling book without earning any money

Several years ago I published a book on “how to write, format, publish and promote your book without spending any money.” Download the book: PDF VERSION | KINDLE At a book conference recently, one of the most popular talks was on the same subject. I’ve put together tons of resources to help authors publish on the cheap, but it’s worth pointing …

Read More »

The quick and easy guide to Facebook and Amazon (AMS) ads for authors

Work in progress! Someone asked for a ‘quick and easy guide’ to Facebook advertising for authors, so I wrote this:   1. Use your hook/story for text. Test out 10 different hooks. Test out some with reviews. Make sure you mention the genre clearly, but incite emotion. 2. Don’t use your cover, use a pretty image that attracts readers of …

Read More »