book publishing

How to organize and run a writing retreat (that actually makes money) + 4 things you didn’t know about me

Last year I shared a castle with some writer friends for Nanowrimo and got featured in CNN. We’ve decided we like living in castles and want to do more of it. Specifically, I love how effective I can be with someone when I’m actually in the same room, and can really dig deep and focus on helping them improve their ... Read More »

How I used giveaways to run the greatest book launch of all time (1000+ reviews, 100K downloads, starting from zero platform).

Full disclosure: I wrote the title of this post in 2015, before I’d actually published any fiction, so 1000 reviews and 100K downloads was my intended outcome, the biggest goal I could dream off. That said, a year and a half later, I’ve gotten far more than 100K downloads (194179, to be exact) and do have over 1000 reviews – but ... Read More »

How to write a blurb, back cover copy or sales description for your book that converts

I’m working through the material for my next course, Guerrilla Publishing, but this part is too important not to share for everyone. I keep saying, if you’re not selling books, it’s almost always because of your cover, blurbs or # of reviews. I’ve made tons of videos (and a free course) on cover design, and I recently posted a video on ... Read More »

Book giveaway software, for authors by authors!

For the past year I’ve been using giveaways to build my platform – resulting in my shares, more engagement, more traffic, a huge email list and more book sales. It works great. Here’s the problem: Most authors don’t know how to use book giveaways well. Most software is expensive.  I now use KingSumo, which is best for viral sharing and ... Read More »

The really weird tricks I use to write and publish bestselling books

Recently I realized my whole process for publishing bestselling books is completely backwards. At a party in Medellin recently, a guy said “wow, you’ve hacked publishing!”  I don’t like being called a hack because there’s an assumption that it means I’m putting out poor quality books to trick or fool readers.  (Steven Pressfield calls anyone who writes for an audience the ... Read More »

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