book publishing

How to earn a lot of money giving your books away for free (Kindle Unlimited Pricing Strategies)

EDIT: This article is based on the assumption that you get paid (via KU pagereads) for the free downloads you get on free promotion days with KDP select. In the comments, someone mentioned that you don’t get paid for free days. I checked KDP’s contract and they say “You will not receive any Royalties on your Digital Book during a free ... Read More »

Bestselling book launch tactics for fiction authors (Q/A chat)

Today I chatted with Michelle Madow and Leia Stone about their recent book launches – since we all launched a book on 1/26th, it’s been fun to see how our different marketing choices, platform and audience has impact the success of our books.   Here’s a list of topics we cover: Pricing – free, 99cents, 2.99? Summary description (keywords, categories) ... Read More »

Why using Kickstarter to crowdsource your book (fundraising for authors) is a bad idea

I used Kickstarter on my first non-fiction book. I very barely succeeded raising less than $1000. Here is how it works: you basically promise a copy of the book and any extras. You give bigger/more fun prizes depending on donation amount (these aren’t really “donations” – people expect to get something in return). You can include personal stuff like “10 ... Read More »

Why preorders killed my book launch (and other lessons I learned marketing my first fiction)

Please read to the very end – right now, 1 week after launch, Shearwater is #1 in its Paid category (#2,683 in all of Kindle) with 46 reviews. There is a ton of information here… we’re going to LIVE CHAT about my book launch on Blab on February 6th – click here to join! Firstly – this isn’t actually my ... Read More »

Facebook marketing for authors (why getting more “likes” is a waste of time)…

One of the things I see a lot of authors doing, is asking people to “like” their Facebook page. That’s an immense waste of effort. First – you’re asking for a favor, something you should never do. Even if it’s “I’ll like your page if you like mine.” Second – getting other random authors or friends to like your page ... Read More »

Are you making this huge mistake with your author website? (Choosing a tagline that attracts your readers)

I made a big mistake with my author website, which I rectify in this video: I chose a “clever” tagline for my website that wasn’t clear, didn’t have any keywords, and didn’t offer my ideal readers the benefits they’re looking for. In this video I talk about branding, keywords, search visibility, getting and keeping traffic, and making sure you’re offering ... Read More »

How to market young adult fiction and get your book in front of teen readers

After years of helping authors design, publish and market their books, in 2016 I’m focused on publishing my own young adult fiction. Since I’m building a network of powerful young adult book blogs and review sites, I wanted to share my platform with other young adult authors who are having difficulty getting visibility or connecting with teen readers. I’ll also ... Read More »

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