book marketing

A step-by-step book launch checklist (premarketing to make your book a bestseller)

I’ve been meaning to share a book launch checklist for months (years?) but this question popped up in one of my private Facebook groups and I thought I should answer. I am releasing a book soon but still don’t have the comprehensive “what that should entail” list. I’ve been starting to line up advance reviews, paperback copy, so they can ... Read More »

How to publish anthologies, boxsets and run multi-author promotions

It’s December, and I’m on a cruise ship cruising the Atlantic (with surprisingly good wifi). We’ve been in Europe three months and are heading back to the Americas. We left from the Canary Islands, the night sea is dark and the steam from the boat is white. There’s a very Titanic feel. I’m hoping to (finally) finish my first full ... Read More »

Publishing experiments – why I redesign my covers for more sales

Today I redid some of my covers. I’ve actually gone through at least 5 covers for Shearwater (my YA mermaid romance novel), and since publishing part one I haven’t been happy with it. Even though most people like it, and it performs OK, I wanted something stronger. But people are asking me why – why switch covers? Isn’t that bad for ... Read More »

Why you should never try and get your books in bookstores or libraries

The first time I published, I went with Ingram Spark because I heard it would be easier to get into bookstores and libraries. That claim is false. While theoretically your books can be ordered by libraries, it’s unlikely they will – you need to get them reviewed by MG/YA book reviewers or big organizations. You can advertise in magazines and ... Read More »

How to turn your nonfiction book into a profitable online course

A few years ago I started publishing nonfiction ebooks to boost my business. I still recommend ebooks as a simple and easy way to generate leads, get more traffic, dominate your industry and establish yourself as an expert. It’s relatively easy to get your Amazon page to rank well in Google. The problem is that it’s hard to earn good ... Read More »

Pin It on Pinterest