book marketing

ALL self-publishing is a SCAM. It’s “impossible” to earn any money!

The title of this post is tongue-in-cheek, but it highlights an important issue. A lot of authors have been burned by predatory publishing companies, marketing firms or services promising the world and delivering little. Usually, authors spend way too much on their first book and see no results, then spend two years figuring out what went wrong, before finally learning …

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SciFi and Fantasy authors, win a 300K email blast! (newsletter trade giveaway)

I’ve talked before about how doing boxsets and anthologies can be great for building your author platform – not only to reach more readers, but also to build long term relationships with other authors in your genre. And I’ve talked a lot about doing book giveaways to encourage shares and promotion; and also about doing newsletter swaps to reach more readers. …

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I’m a villain, and I’m proud of it (INTJ’s aren’t evil)

I’m writing this post in response to a new infographic dividing up the Myers-Briggs personality types into Harry Potter characters. First of all, I don’t think Malfoy actually fits the INTJ personality type, actually. But I do think “strategists” are usually misunderstood and often villainized. Recently I’ve noticed feelings of guilt when I share my plans, because I’m always thinking …

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How to make money by publishing and selling short stories and short books on Amazon

There is a demand for publishing short stories, but the money is in ebooks. Specifically, Amazon’s “short reads” section, which is broken down by reading time for books less than 100 pages. This week I got to peak at a report from k-lytics.com, who analysed more than 14,000 books to assess the commercial attractiveness of 144 Kindle Short Read categories. …

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A simple 10-step book launch plan you can easily use to outrank bestselling authors.

I tend to go overboard with my courses and tutorials, and am trying to simplify.  Today I’m at the San Francisco writer’s conference and I keep finding myself repeating my book launch formula to authors. I told one writer, “Authors don’t like book marketing because they think it means telling strangers about your book.” She said, “But that’s what book …

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